Company announcement regarding PANDORA A/S – Section 29 announcement according to the Danish Securities Trading Act

Pandora A/S
Company Announcement

Company announcement regarding PANDORA A/S – Section 29 announcement according
to the Danish Securities Trading Act

No. 57
COMPANY ANNOUNCEMENT
9 March 2012

PANDORA A/S has received the following announcement;


On 8 March 2012 René Sindlev sold shares in PANDORA A/S which has resulted in
René Sindlev’s direct and indirect ownership becoming lower than 5% of the
voting rights and share capital in PANDORA A/S. 

René Sindlev now owns directly 0% of the voting rights and share capital in
PANDORA A/S and indirectly through controlled companies 4.81% of the voting
rights and share capital in PANDORA A/S. 

René Sindlev owns his shareholding in PANDORA A/S indirectly through RS Family
ApS, RS Holding ApS and RS Arving ApS. 


Name of the reporting person          René Sindlev                              
--------------------------------------------------------------------------------
Reporting reason                      Major shareholder's announcement          
--------------------------------------------------------------------------------
Name of issuing company               PANDORA A/S                               
--------------------------------------------------------------------------------
Security code                         DK0060252690                              
--------------------------------------------------------------------------------
Nature of transaction                 Sale of shares                            
--------------------------------------------------------------------------------
Type of security                      Shares                                    
--------------------------------------------------------------------------------
Trading market                        Nasdaq OMX Copenhagen A/S                 
--------------------------------------------------------------------------------
Trading date                          8 March 2012                              
--------------------------------------------------------------------------------
Situation at the latest announcement  More than 5%                              
--------------------------------------------------------------------------------
Situation after transaction:          Total number of shares 6,258,380          
Information regarding voting rights   Total part of voting rights is 4.81%      
Information regarding share capital   Direct:          Number of shares 0       
                                      Part of voting rights 0%                  
                                      Indirect:        Number of shares         
                                       6,258,380                                
                                      Part of voting rights 4.81%               
                                      Total number of shares 6,258,380          
                                      Total part of share capital 4.81%         
                                      Direct:            Number of shares 0     
                                      Part of share capital 0%                  
                                      Indirect:         Number of shares        
                                       6,258,380                                
                                      Part of share capital 4.81%               
--------------------------------------------------------------------------------

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. PANDORA jewellery is sold in
more than 65 countries on six continents through over 10,500 points of sale,
including more than 670 concept stores. 

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
5,300 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA’s total
revenue was DKK 6.7 billion (approximately EUR 893 million). For more
information, please visit www.pandoragroup.com 

CONTACT

For further queries, please contact:


INVESTOR RELATIONS                          MEDIA RELATIONS                     
Morten Eismark, VP Group Investor           Kasper Riis, VP Group Communications
 Relations                                  Phone +45 3673 0627                 
Phone +45 3673 8213                         Mobile +45 3035 6728                
Mobile +45 3045 6719

Pandora A/S

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Company announcement regarding PANDORA A/S – Section 29 announcement according to the Danish Securities Trading Act