REPORTING OF TRANSACTIONS IN SHARES BY EXECUTIVE EMPLOYEES IN THE PANDORA A/S SHARE

Pandora A/S
Insiders' dealing

REPORTING OF TRANSACTIONS IN SHARES BY EXECUTIVE EMPLOYEES IN THE PANDORA A/S
SHARE

No. 61
COMPANY ANNOUNCEMENT
23 May 2012

Pursuant to section 28a of the Securities Trading Act, PANDORA A/S is required
to disclose information on transactions with the shares and associated
securities of PANDORA A/S by executive employees and their close relations. 

PANDORA A/S has received information on the below transaction:

Name of the reporting person  Pewic Holding ApS                                 
--------------------------------------------------------------------------------
Reason for the reporting      Closely related to executive employee Per Algot   
                               Enevoldsen                                       
--------------------------------------------------------------------------------
Name of the issuer            PANDORA A/S                                       
--------------------------------------------------------------------------------
Securities code               DK0060252690                                      
--------------------------------------------------------------------------------
Nature of the transaction     Purchase                                          
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Type of security              Shares                                            
--------------------------------------------------------------------------------
Trading date                  22 May 2012                                       
--------------------------------------------------------------------------------
Trading market                NASDAQ OMX Copenhagen                             
--------------------------------------------------------------------------------
Number of securities          75,000                                            
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Market Value on the trading   DKK 4,896,750                                     
 date                                                                           
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ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. PANDORA jewellery is sold in
more than 65 countries on six continents through over 10,000 points of sale,
including around 700 concept stores. 

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
5,300 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where
the Company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA’s total
revenue was DKK 6.7 billion (approximately EUR 893 million). For more
information, please visit www.pandoragroup.com 

CONTACT
For further queries, please contact:

INVESTOR RELATIONS                          MEDIA RELATIONS                     
Morten Eismark, VP Group Investor           Kasper Riis, VP Group Communications
 Relations                                  Phone +45 3673 0627                 
Phone +45 3673 8213                         Mobile +45 3035 6728                
Mobile +45 3045 6719

Pandora A/S

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