EUROPE'S BREWERS IN FINLAND: BEER SERVES EUROPE WELL. LET'S TREAT IT FAIRLY.
Representatives of the brewing sector from across Europe are in Helsinki today for the General Assembly of The Brewers of Europe. Top of the agenda: how to sustain the boom of recent years so beer can continue to serve Europe well.Beer is a vital European business, generating 2.3 million jobs from grain to glass, €50 billion in value-added and contributing €42 billion to government revenues. It is also a growth business as appreciation for beer is on the increase within the EU and beyond. More than 3,000 new breweries have been established in Europe so far this decade. In particular, the