We have come a long way in creating value proposition

Interview with Johan Magnusson, Senior Vice President, Paroc Technical Insulation

Having worked for such companies as ASSA ABLOY Entrance Systems or Ruukki Metals, you are more than familiar with industry-oriented markets. What kind of experience are you bringing in and how will this experience contribute to your new position at Paroc?

I think that I could bring in the growth agenda in Paroc by clearly focusing on key market penetration in selected areas, emphasizing the importance of innovation and new solutions, as well as driving cost efficiency to keep the overall competitiveness.

Paroc is well-known for its highly professionals-oriented approach. What are – according to your personal opinion – the most important factors when it comes to selling these products? Where do you see Paroc's strengths?

To create a strong value proposition that differentiates your brand from the competition, combined with customer-driven solution development is the key. Paroc has come a long way in creating value proposition by offering a superior quality together with the best service level in the industry for technical insulation.

What are the current goals that Paroc Technical Insulation is focused on, and what are the attempts of your teams to achieve those targets?

To clearly be the number one in selected market areas and key customer segments by offering both a complete range of product solutions and the very best competence and support level in the market.

Technical insulation market tends to be quite competitive, as stone wool manufacturers are not the only ones to supply this market with their solutions. What are the advantages of stone wool compared to other insulation material?

Fire protection is the main differentiator but there is also a lot of soft values like easy to handle and install, recyclables etc.

What will be the main challenges that insulation companies are supposed to face in the coming years?

To focus even more on solutions that support sustainability and explain the benefits of using stone wool as the best solution for energy efficient and safe solutions.

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About Us

Paroc is one of Europe’s leading manufacturers of energy-efficient and fire-proof insulation solutions. Throughout our 80-year history, we have brought innovation to the residential and industrial building industry and have earned a reputation for high product performance, technical expertise and sustainability. Our aim is to remain an innovative and trusted partner for a sustainable built environment. Our products for building, technical, marine and offshore insulation, as well as acoustic products, are designed to meet the demanding needs of new construction and renovation alike. We manufacture our products in Finland, Sweden, Lithuania, Poland and Russia, and deliver them to customers in our familiar red-and-white-striped packages. In 2017, our net sales amounted to MEUR 411 and the company employed around 1840 people. Paroc is a part of Owens Corning.

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Paroc has come a long way in creating value proposition by offering a superior quality together with the best service level in the industry for technical insulation.
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The challenges ahead for insulation companies? To focus even more on solutions that support sustainability and explain the benefits of using stone wool as the best solution for energy efficient and safe solutions.
Johan Magnusson, Senior Vice President, Paroc Technical Insulation