Topin & Associates Expands Its Digital Unit By Adding A Producer To Team
CHICAGO, Ill. — June 20, 2011 — Topin & Associates (topin.com), a Chicago-based health care marketing communications agency, has added Laura Pionek to its team as a Digital Producer in response to increased demand for digital products.
“Our clients are integrating more and more digital tactics into their plans, and we need to continue to support them on the strategic and executional level,” said Al Topin, President. “Laura Pionek has in-depth experience in developing digital programs. And, she’s a great fit for our team.”
“Laura Pionek also will be managing our developers and digital programmers to make sure there is collaboration and seamless integration between design and technology,” added Abby Mansfield, Senior Vice President, Creative Director. “Her digital design experience will be a valuable contribution to the quality of each digital program.”
Pionek ran her own digital shop called SquareSpot Multimedia in Denver, Co. for several years before moving to Chicago. Once in the Midwest, Pionek worked for several consumer companies, including Allstate Corporation, building and enhancing their digital operations. Joining Topin & Associates brings Pionek back to work in a creative agency.
Topin & Associates’ growth in digital product offerings reflects the pharmaceutical industry’s growing reliance on technology to deliver their brand message to the increasingly mobile customer. The agency, which has been producing e-details, Web sites, iPad sales aids, podcasts, and more, approaches digital differently. They believe digital programs should be in line with an overarching strategy to ensure that message and content will ultimately drive impact.
Pionek has a bachelor’s degree from the University of Colorado at Denver and achieved her master’s of science degree from the University of Wisconsin in Madison.
About Topin & Associates
Topin & Associates is a full-service health care marketing communications agency based in Chicago. Founded in 1982, the agency offers strategic planning, global branding and positioning, creative development, and tactical implementation to help clients achieve their business objectives. Topin & Associates applies The Pepper Logic approach – a set of guiding principles unique to the agency – to deliver product, service, and brand campaigns with impact. To learn more about the agency’s Pepper Logic process, go to topin.com or call Al Topin at 312-645-0100.
Topin & Associates
205 N Michigan Avenue, Suite 2315