Gold&Green® – New Nordic Oatballs now available in two flavours
Nordic Oatballs are an excellent addition to the Pulled Oats™ product family. Packed with perfect protein, they are easy to serve to the whole family, on special occasions, as snacks or to be enjoyed as a meal on the go. The Nordic Oatballs are available in two flavours: the classic Monday and the oriental Meze.
Nordic Oatballs bring an entirely new dimension to the perfect-protein product group. Enjoying plant-based protein has never been this easy: all you need is a microwave oven.
Made from Nordic oats and beans, Nordic Oatballs are superior to other products in the same category in terms of protein content, nutritional value and structure. “The new products are in line with our familiar basic principles: no additives, and no ingredients that sound like a chemical laboratory. All of our products have certain qualities in common: flavours that go well with a broad range of foods and a delicious feel in the mouth,” says Reetta Kivelä, CTO at Gold&Green Foods.
Two delicious flavours: Monday and Meze
The versatile, pleasant-tasting Monday-flavour Nordic Oatballs are ideal for daily cooking and familiar home-cooked foods, as well as classic recipes for sauces and casseroles. These vegan plant-based protein balls are the highlight of the event, from special occasions to children’s parties.
The Meze version of Nordic Oatballs has a spicy Middle Eastern flavour. The Meze balls are ideal for snacking, served with a dip at a get-together for friends, or with pita, or as a protein source in a salad.
In stores in Finland at the end of October
Nordic Oatballs will be available at SOK and Kesko stores throughout Finland at the end of October.
Packaging with augmented reality
All of the new Nordic Oatballs and Pulled OatsTM packaging includes augmented reality (AR), which further enriches the user experience. By scanning the AR code on the packaging, consumers can watch recipe videos at the store and be inspired, and get more information about the Gold&Green story, the production of Pulled Oats and perfect protein. The content can be viewed using the downloadable Zappar smartphone application.
For more information, please contact:
CCO, Gold&Green Foods
Tel. +358 44 241 6515
CEO, Gold&Green Foods
Tel. +358 40 172 2855
Gold&Green Foods was founded by Maija Itkonen, Reetta Kivelä and Zhong-qing Jiang in 2015. Its aim is to develop innovative, ecological and healthy foods from oats and legumes. Its business idea is based on clean Nordic oats and a unique production method. Pulled oats was voted the winner of the Finnish Food of the Year 2017. Read more at www.goldandgreenfoods.com
About Paulig Group
Paulig is a family-owned, international enterprise in the food industry that is noted for its high-quality brands and services. The company’s key divisions are Coffee, World Foods & Flavouring, Snack Food and Naturally Healthy Food. Our brands are Paulig, Santa Maria, Risenta, Gold&Green and Poco Loco. Paulig has 1,900 employees in 13 countries and its net sales were EUR 917 million in 2016.