Limited edition of the new smart coffee cup Paulig Muki now available

Paulig launches the highly-anticipated Muki, which is the world’s first smart coffee cup. Muki has a screen powered by the thermal energy of the coffee, and it is possible to download pictures onto this screen with a mobile application. A limited edition of Muki cups will now be available through Paulig's online shop within the EU.

Paulig Muki has been developed based on two insights: Muki combines the take away culture and social media – thus making every coffee moment exciting. Muki is a smart cup as it has an integrated e-Ink display that is powered entirely by the thermal energy of the coffee. The screen is connected via Bluetooth to an accompanying mobile application, and friends with the Muki cup can send pictures to each other. The content is only updated on the screen when hot coffee is poured into the Muki cup.

“Muki has been a big investment for us and a complete leap into the unknown. It’s been great to see how much interest Muki has generated. Our aim is to make every coffee moment unique ­and Muki is perfectly suited to this philosophy,” says Karri Kauppila, Marketing Director for Paulig Group’s Coffee division.

To begin with, only a limited number of these Muki cups will be available through Paulig’s online shop within the EU. The price for one Paulig Muki is 59 euros and the smart coffee cup is available in three different colours.
More information about Paulig Muki (including the Muki video):  www.pauligshop.com

 

Additional information:

Karri Kauppila
Marketing Director
Coffee division, Paulig Group
Mob +358 40 715 4343
karri.kauppila@paulig.com

 

Communications:
Pirjo Hästbacka
Communications Manager
Coffee division, Paulig Group
Tel: 050 356 8 359
pirjo.hastbacka@paulig.com

 

Paulig Group’s Coffee division is the market leader in Finland and the Baltic countries, and in Russia it is the second-biggest supplier of roasted coffee. Paulig supplies its products and services to the retail trade, the HoReCa sector and workplaces through the Paulig Professional business unit. In Finland, Paulig's best-known brand products include Juhla Mokka, Presidentti, Paulig Brazil and Paulig Mundo as well as the coffee beverage Paulig Frezza and the drinking chocolate beverage Paulig Tazza. The most popular products on the Russian and Baltic markets are the Presidentti and Paulig Classic coffees and Paulig espresso products. The company's coffee roasteries are located in the Vuosaari district of Helsinki in Finland and in Tver, Russia. The Vuosaari roastery produces about 100 million packets of coffee, or about 45 million kilos of coffee, each year.  www.paulig.fi

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