Paulig’s My Coffee service inspires people to design their own coffee package
You can design and order your own coffee package for memorable moments in Paulig’s new service. Paulig My Coffee invites you to become the graphic artist of your life and test the easy-to-use design tool.
Paulig participates in consumers parties and everyday life by creating memorable experiences and meaningful coffee moments. In the new My Coffee service in the Paulig Shop online store you can design your own coffee label from start to finish with your own photos and text. This online tool for designing coffee lables is unique because of it’s user friendly interface and Augmented Reality functions.
“Weddings, bachelor parties, birthdays, tournament victories and milestones can be celebrated in a unique and personal way by designing a personalised coffee package for the event. For example, one way to utilise personalised coffees is to use them as an invitation to an event or as a thank-you present. Companies and other associations can give presents with their own brand or image to partners. The possibilities to use personalised coffee packages are limitless,” says Marketing Specialist Maria Väisänen from Paulig.
Easy-to-use and design, with filter coffee full of flavours
Everyone can easily create their own coffee label to the packge with the My Coffee tool. At the moment the delivery is only available to Finland. Coffee is roasted and hand packaged at the Paulig roastery in Porvoo. There are two coffee options. The user can choose sustainably produced light or dark roasted coffee.
Light roasted coffee is a blend from best of Latin American coffees like Guatemala, Colombia and Costa Rica that create a harmonious coffee blend sweetened by smooth Brazilian coffees with delicious notes of toffee (roast level 2.5).
The sweetness of the dark roasted version derives from Brazilian coffee beans. Nuances of Colombian coffee and aromatic Kenyan coffee mixed with a pinch of Central American ’pearl’ from Guatemala create a perfect and elegant taste journey. The aftertaste of this coffee is full of dreamy and delightful notes of dark cocoa (roast level 4).
“Consumers are interested in individualised products. We wanted to make personalised coffee and easy design available to everyone online,” says Väisänen.
Photos: Printable photos can be downloaded from Paulig Group’s newsroom at https://news.cision.com/fi/paulig-group
Maria Väisänen, Marketing Specialist, Paulig, tel. +358 (0)40 412 1177
Pirjo Hästbacka, Communications Manager, Paulig, tel. +358 (0)50 356 8359
Paulig Group’s Coffee division is the market leader in Finland and the Baltic countries, and in Russia it is the second-biggest supplier of roasted coffee. Paulig supplies its products and services to the retail trade, the HoReCa sector and workplaces through the Paulig Professional business unit. In Finland, Paulig's best-known brand products include Juhla Mokka, Presidentti, Paulig Brazil and Paulig Mundo as well as the coffee beverage Paulig Frezza and the drinking chocolate beverage Paulig Tazza. The most popular products on the Russian and Baltic markets are the Presidentti and Paulig Classic coffees and Paulig espresso products. The newcomer in the coffee product family is the Mode Cold Brew coffee available in Finnish, Swedish and Baltic markets. The company's coffee roasteries are located in the Vuosaari district of Helsinki in Finland, in Porvoo and in Tver, Russia. The Vuosaari roastery produces about 100 million packets of coffee, or about 45 million kilos of coffee, each year.