Paulig to open Kulma, coffee experiences in the heart of Helsinki
Paulig will open Kulma in late summer on Aleksanterinkatu in the centre of Helsinki. Located in the Kluuvi shopping centre, it will include a café, coffee store, micro roastery and a Barista Institute. With Kulma Paulig is returning to its roots: Gustav Paulig started his business right around the corner on Fabianinkatu exactly 140 years ago.
“We want to offer people enjoyable coffee experiences and give them an opportunity to learn about the world of coffee,” says Teemu Tommila, Project Manager. “In the Barista Institute we will train our customers to become coffee professionals and help consumers to discover new dimensions in coffee.”
There will be a strong aroma of coffee at the corner of Aleksanterinkatu and Kluuvikatu because the coffee for the café and the shop will be roasted store on site. All coffee for Paulig Kulma will be selected and bought in small batches solely for Kulma’s needs – this will enable us to try out the best varieties of coffee in our roasts, our coffee products and the café’s offering in a versatile way. Kulma will also serve breakfast and lunch.
“Paulig Kulma will allow us to listen to consumers’ opinions and wishes, and learn from them. We will also be able to display our coffee expertise to our guests,” Teemu Tommila says.
Kulma will be Paulig Coffee’s flagship
The new centre will also commemorate Paulig’s 140th anniversary. Gustav Paulig opened his shop for imported goods on Fabianinkatu 10 in 1876. His selection included coffee, tea, spices, dried fruit, nuts and brandy.
“You could say that we are now opening a Paulig Coffee’s flagship in the centre of Helsinki. We are not planning to expand into the café business otherwise, however,” Teemu Tommila says.
Also related events will be offered at Paulig Kulma, including performances by baristas and art exhibitions. Kulma is planned in cooperation with BOND Creative Agency. Currently key personnel are being recruited. The planned opening of Paulig Kulma will take place in August 2016.
Teemu Tommila, Project Manager, Paulig Kulma, +358 40 587 0755, email@example.com
Piia Puska, Communications Manager, +358 40 738 6086, firstname.lastname@example.org
At Paulig Group, we are united in the quest of Exploring Great Taste. We are a family-owned, international enterprise in the food industry and noted for our high-quality brands and services. Our key divisions are Coffee, World Foods & Flavouring, Snack Food and Naturally Healthy Food, and our strong brands include Paulig, Santa Maria and Risenta. The Group has about 1,900 employees in 13 countries and the net sales for 2015 were 905 million euros. www.pauliggroup.com
Paulig Group’s Coffee division is the market leader in Finland and the Baltic countries and in Russia it is the second-biggest supplier of roasted coffee. Paulig supplies its products and services to the retail trade, the HoReCa sector and workplaces through the Paulig Professional business unit. In Finland, Paulig's best-known brand products include Juhla Mokka, Presidentti, Paulig Brazil and Paulig Mundo as well as the coffee beverage Paulig Frezza and the drinking chocolate beverage Paulig Tazza. The most popular products on the Russian and Baltic markets are the Presidentti and Paulig Classic coffees and Paulig espresso products. The company's coffee roasteries are located in Finland in the Vuosaari district of Helsinki and in Tolkkinen, and in Tver, Russia. www.paulig.fi