Startup Weekend Helsinki Food is gathering 60 visionaries to bring new innovations and solutions to the food sector

Startup Weekend Helsinki Food is creating a meeting point for students, experts and other interested to find solutions and act on problems that are found in the food sector. The food theme includes all stages between the field and the fork. A wide spectrum of ideas is expected to be presented during the event due to the various backgrounds of the participants. Paulig is the signature sponsor of the event.

Erica Liewendahl from Paulig gives the opening speech for the event. Liewendahl states that "Within Paulig Group we strive to meet consumer demand based on our knowledge of the way in which consumers make their choices. By getting close to the consumers you are able to answer to peoples’ needs and wishes. Because we know that the consumer's needs are changing in pace with the surrounding world, Paulig needs to adapt and bring news to the tables. We have been exploring great taste for over 140 years and we are now taking new leaps into the future, shown by the recent acquisition of a controlling stake in Gold & Green. Paulig wants to partner with future food. Therefore, we are excited to take part in the Startup Weekend Helsinki Food event and hope that we can help new ideas grow into promising businesses."

Time: 54 hours – Goal: Great ideas to bring forward

The weekend is very intense with 54 hours of work during three days. The ideas are presented on Friday night and the teams are formed around the best ideas. The teams are working through Saturday and Sunday to be able to present their work for the panel of judges on Sunday night. The panel decides three teams that have made the best work and chooses one team as winner of Startup Weekend Helsinki Food. Three best teams are awarded with gifts from Paulig and the winning team is granted 1000€ worth of legal services by Nordic Law, and consultation with experts from both Sitra and Founder Institute. Winning team will also have one year free membership on ruokaasuomesta.fi -web site. Startup Weekends have globally given rise to many successful companies, but getting a new perspective and many new contacts are the most important souvenirs from the event.

More information about Startup Weekend can be found on the event web site:  http://www.up.co/communities/finland/helsinki/startup-weekend/9943
Event starts at 4p.m on Friday 27th and the venue address is Simonkatu 6, Helsinki.

Contacts:

Erica Liewendahl, erica.liewendahl@paulig.com
Anita Laxén, anita.laxen@paulig.com
Anders Rothkirch, anders.rotkirch@paulig.com

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