Organizer of MMA gala offers mobile commerce in co-operation with Payair

IRFA, an organization that arranges martial arts galas, launches a co-operation with Swedish Payair. The partnership will enable customers to buy tickets to the prestigious MMA gala at Solnahallen, Stockholm on March 9th directly through the customer’s mobile phone. Thanks to Payair’s solution for mobile commerce, tickets can be purchased in advance on IRFA´s website, as well as physically at the entrance at Solnahallen on March 9th.

Payair is a leader within the mobile shopping industry and it’s solution is widely used in both e-commerce and physical retail shops. Payair launched commercially in 2011.

The partnership with Payair allows IRFA to offer it´s customers the ability to buy tickets to the galas that the organization arranges in an easier way.

“This is perfect for our target audience, as it consists mainly of young people who currently lives with their smart phones. I am convinced that the majority of those who attend our galas prefer to purchase tickets with their smart phone if it is possible”, says Christer Radecky, CEO at IRFA.

The co-operation with Payair makes it possible to buy tickets through mobile phones already to the big MMA gala in Solnahallen March 9. Tickets can be purchased with mobile telephone both in advance on IRFA´s website and physically at the entrance at the sports arena.

“This means that neither the organizer, nor the audience will have to deal with cash in the traditional way at the event. In addition, you can buy tickets directly from the gala posters by scanning the QR-code on the poster”, says Christer Radecky.

Parallel to IRFA´s investment in mobile commerce, it has also become possible to purchase training and fighting clothes from IRFA´s partner, Pitbull Sweden, directly through a customer’s mobile phone. Pitbull´s clothing has just been launched in Sweden and Payair’s mobile commerce solution will be made available to it’s customers.

“We are convinced that IRFA´s focus on mobile commerce will become a success. Besides, it will be much easier for both spectators and IRFA as it will provide new sales channels and new smart marketing opportunities”, says Helena Törnell, vice president of marketing at Payair.

For more information, please contact:
Helena Törnell, Vice president of marketing Payair, phone: +46 72-376 11 25, email: helena.tornell@payair.com
Christer Radecky, CEO at IRFA, phone: +46 70-891 09 13, email: christer.radecky@irfa.se

About Payair
Payair is the industry leading mobile shopping solution that offers a fast, easy and secure way for consumers to shop using their smartphones. With the Payair application, consumers can complete their mobile purchase processes in less than ten seconds, on the Internet, as well as in retail shops, advertising and mail order catalogs, mailings, restaurants and other shopping environments. Businesses can speed up and simplify their sales processes, resulting in increased sales by using Payair’s suite of mobile shopping solutions.

The purchase process includes a ‘buy’ button when browsing the web on mobile phones or scanning of QR codes on the web that activates the Payair service on smartphones, authenticates the user, self-checkout and payment by invoice or credit or debit card from MasterCard or Visa. The solution is secured with multiple layers of encryption and no sensitive data is stored in the phone. The solution is free of charge for the customers and easy for the merchants to implement within their existing shopping and payment systems. Payair is a privately held Swedish company with franchise partners in several markets worldwide. For more information: www.payair.com

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Payair is the leading player in mobile commerce and offers an industry-leading platform for mobile commerce and payment solutions for financial institutions. With extensive experience in the development of mobile payment solutions for some of the world's largest banks and financial institutions, Payair is an expert in the development and hosting of digital wallets that make it possible to quickly, easily, and safely pay directly with your smartphone in less than ten seconds online and in physical stores. - Payair was the first company in Europe to develop a digital wallet that converges all bankcards on your smartphone.- Payair was the first certified vendor of Mastercard's MasterPass API wallet in the Nordics.- Payair has been appointed as Mastercard's highest-rated vendor. Payair is a privately-owned Swedish company with international franchise agreements in most markets worldwide.

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Quotes

This is perfect for our target audience, as it consists This is perfect for our target audience, as it consists mainly of young people who currently lives with their smart phones. I am convinced that the majority of those who attend our galas prefer to purchase tickets with their smart phone if it is possible.
Christer Radecky, CEO at IRFA