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PDC to Unveil Two New RFID Wristband Styles at the 2014 World Waterpark Association Symposium and Trade Show

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New Smart Band® Wristbands are Ideal for Single-Day Use and Season Pass Holders  

Valencia, CA (Oct. 14, 2014) PDC, the global leader of innovative identification solutions, will demonstrate its RFID solutions, including two new product lines, at the 2014 World Waterpark Association Symposium and Trade Show in booth #500, from October 28 to 29, at the Paris Hotel Convention Center, in Las Vegas. PDC’s RFID solutions help waterpark operators boost revenue and improve the guest experience through cashless purchasing, electronic access control, keyless locker entry, and social media integration.

PDC will showcase two new lines of RFID wristbands including rewearable, PDC Smart® Stretch wristbands, which are made of ultra-comfortable polyester material that stretches to comfortable fit varying wrist sizes. PDC Smart® Stretch Wristbands are waterproof, removable, and reusable, making it ideal for multi-day use or season pass credentials. The band can be customized with full-color, dye-sublimation printing inside and outside the band, transforming every guest’s wrist into a mini billboard of free advertising.    

Also debuting at WWA is the PDC Smart® SureImage® Wristband. Each wristband contains an RFID tag laminated betweeen tear-resistant polypropylene material with a tamper-evident adhesive closure, making them ideal for single-use applications. Custom full-color printing and variable data printing capabilities provide an extra layer of security, ensuring these wristbands are counterfeit-proof.

“When guests wear RFID wristbands instead of hassling with a wallet, they are able to make instant purchases with just a quick flick of the wrist, greatly boosting impulse spending,” said Robin Barber, Vice President of Leisure & Entertainment for PDC. “The nation’s leading waterparks have chosen and continue to benefit from PDC as their RFID wristband supplier including Great Wolf Resorts, Water World, Schlitterbahn, and Cedar Fair’s Wild Water Kingdom.”

PDC will also demonstrate its self-service, PDC Smart® Wristband Kiosk that prints and dispenses RFID wristbands. The PDC Smart® Wristband Kiosk enables patrons to purchase admissions, load funds onto their RFID wristbands, rent lockers or tubes, and more. The kiosk helps reduce labor costs by eliminating the need for additional staff, and speeds up transactions to reduce lines and wait times.

In support of the waterpark industry, PDC is a gold sponsor of the WWA Symposium and Trade Show, and is the official wristband sponsor for the WWA Annual Reunion Part at the Paris Hotel.

About PDC

With more than 55 years of experience, PDC connects people, products, and technology through innovative ID systems that deliver superior customer experiences worldwide. PDC is the global leader and pacesetter in the development of wristbands, lanyards and RFID solutions. The company serves the leisure & entertainment, law enforcement, and animal identification industries. A pioneer of innovative technologies, PDC introduced the first bar code wristband system, first thermal printer wristband, first Smart Band® RFID wristband system, and the award-winning PDC Smart® Kiosk, among many other innovations.

Since its launch in 2000, PDC’s Smart Band® RFID wristband system has been used by leading amusement parks, water parks, resorts, and music festivals to deliver unique and convenient applications that help redefine the guest experience, while reaping bottom line benefits to the companies who use them. Applications include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID Solutions include PDC Smart® Cards, Key Fobs, Lanyards, Labels, and Parking Passes. For more information, visit http://www.pdcsolutions.com

On Dec. 28, 2012, PDC was acquired by Brady Corporation, (NYSE:BRC) a world leader in identification solutions for people, products and places.

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Breanne Fontes

breannef@pdcorp.com

661-257-0233 x1557

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