Peter’s expands ‘Pies for Pubs’ campaign with Greene King partnership
Peter’s Food Service has teamed up with leading brewer and pub operator, Greene King, as part of its on-going campaign to support the UK pub industry, ‘Pies for Pubs’.
The partnership gives Peter’s the green light to approach many of Greene King’s tenanted pubs across England. Peter’s will be offering to install bar-top pie cabinets and to deliver pies and pastries, so that pubs can maximise profits by selling fresh, hot pies alongside their drinks offerings.
Negotiations between Peter’s and Greene King are still taking place and it is expected that additional joint promotions and product collaborations will be announced in the near future.
James Osgood, Trade Marketing Director of Peter’s Food Service, said:
“Our programme provides a simple, hassle free way for pubs to increase their revenue, and it is fantastic to see big names like Greene King embracing it.
“We are responding to a real need within the pub industry, and are committed to delivering a flexible service that works for landlords. That means we can provide next day service with cash on delivery and no minimum order required.”
Nick Hanlon, Food Development Manager for Greene King’s leased and tenanted division, said:
“As a company, we are always looking at ways to support our tenanted pubs and the Peter’s programme will help us to do just that. With a great range of products, no minimum order and no contracts, ‘Pies for Pubs’ is a cost-effective and simple way for our pubs to maximise their profits with minimum investment”.
Peter’s Food Service began life as a small pie manufacturer in South Wales. Today it’s one of Britain’s best-loved brands of pies, pasties and sausage rolls, producing over 3 million pastries every week.
With 10 distribution depots throughout the UK, Peter’s has more than 40 years’ experience in supplying pubs, sports stadia, fast food outlets, fish bars restaurants, cafes independent retailers, schools, hospitals and hotels with a range of over 900 separate product lines.
Picture caption: Peter’s Pie cabinet
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Julie Leydon / Craig Lazenby
Press Officers for Peter’s Food Service