PFO alarm bracelet with GPS launches in Norway
PFO, the designer bracelet with personal alarm and GPS function developed by top product designers and military navigation engineers, is now available in Norway. Oslo jewellers Hellman were the first to stock the safety bracelet in their two shops.
Since its launch in the summer, the PFO bracelet, which is the first to combine design with personal safety, has had regular presence in Swedish fashion scene. From the runways, to fashion magazine stories to editorial hot-picks, it is clear that the world is ready for accessories that do more than just look good.
Norway is the fourth country where PFO is available at select retailers. In recent months the Norwegian capital has seen a wave of violence aimed at girls and young women. Lars and Suzy Hellman have now responded by launching the PFO safety bracelet with GPS in their two jewelllery shops on the outskirts of Oslo. 'In light of recent events and because the days are getting shorter, the interest for this bracelet has been huge,' says Suzy Hellman. Both are excited about the combination of design and technology. The function is an added bonus. 'We think it's a fun bracelet with a cool design,' continues Suzy. 'It's an inexpensive insurance plan,' adds Lars Hellman.
The bracelet conceals the smallest and most precise GPS and GSM technology known on the market. By pulling the bracelet, the wearer sends an alarm message to three chosen people with a map of her live location. It is not a surveillance device, only the wearer can decide when she wants to be tracked.
'We are so pleased to be welcomed in Norway and help increase the safety there. The PFO bracelet is the womans new best friend that increases her safety during her morning jog, or when going out at night and taking that late taxi. ' says Johan Carlsson, CEO of PFO.
PFO is also currently retailed in Sweden and UK, although it works in over 40 countries.
Johan Carlsson, VD
46 73 6208610
PFO is the world's first company that combines fashion, function and security. Behind the technology are developers of military robotic surveillance, behind the brand image the Grammy awarded graphic designer Stefan Sagmeister, and behind the design the celebrated Swedish designer Oscar Magnuson.
Behind PFO's mission to make the world better and safer are names like football manager Sir Alex Ferguson, Australian Open and Davis Cup winner Thomas Johansson, and entrepreneur and mediaman Richard Båge.