Direct sales create results
In January 2017, a dedicated sales representative was employed to handle the domestic Nordic market. The transition to direct sales in the Nordic region has after a startup period led to a clear increase in sales on the Nordic market, comprising of accessories and several HoloMonitor units. Among the customers are University of Bergen, University of Gothenburg and Lund University.
“Through the transition to direct sales, we see that dedicated sales staff lead to increasing sales. We thus look forward to rising revenues, as marketing and sales operations continue to expand both domestically and internationally”, said Håkan Rosvall, Head of Sales.
Phase Holographic Imaging (PHI) leads the ground-breaking development of time-lapse cytometry instrumentation and software. With the first instrument introduced in 2011, the company today offers a range of products for long-term quantitative analysis of living cell dynamics that circumvent the drawbacks of traditional methods requiring toxic stains. Headquartered in Lund, Sweden, PHI trades through a network of international distributors. Committed to promoting the science and practice of time-lapse cytometry, PHI is actively expanding its customer base and scientific collaborations in cancer research, inflammatory and autoimmune diseases, stem cell biology, gene therapy, regenerative medicine and toxicological studies.