Scandic and Picsearch in long-term agreement - Flexibility and service levels critical when chosing video
Scandic has chosen Picsearch to power the growing need for a video solution that will enhance the quality and the guest experience on the hotel chains web sites.
STOCKHOLM, Sweden, August 31, 2009 - Scandic has chosen Picsearch to power the growing need for a video solution that will enhance the quality and the guest experience on the hotel chains web sites.
"Scandics online presence is crucial for our business. We needed a video solution provider that offered both an easy-to-use service and the ability to perform advanced customized adjustments to the service. Additional requirements being a service that used the latest video technology to output the best possible quality, for example on campaign sites, and also integration with our web statistics. Picsearch was able to fulfill all our needs whilst adding additional value", explains Jennie Skogsborn, Director of e-commerce at Scandic.
Scandic currently has five online sites: scandichotels.se, scandichotels.no, scandichotels.dk, scandichotels.fi and scandichotels.com. The websites are some of Scandic’s most important marketing tools and a rapidly growing booking channel. The Internet offers an excellent way of communicating with guests in a cost-efficient way. Video is one of the services used to engage and convey the Scandic brand.
Robert Risberg, Picsearch’s CEO, said "We see travel and hospitality as one of the most interesting market segments for Picsearch. We know from experience video combined with e-commerce can substantially increase conversion rates, helping turning visitors into customers. We are looking forward to help Scandic Hotels achieve their online goals."