Pihlajalinna is revising its strategy, releasing its new values and changing its operative structure – financial targets will remain unchanged

revisingPihlajalinna Plc         Stock Exchange Release       21 November 2017 at 12:50

Pihlajalinna is revising its strategy, releasing its new values and changing its operative structure – financial targets will remain unchanged

Pihlajalinna is revising its key strategic points as a way to prepare for the healthcare and social welfare reform. The main points are the company’s mission, vision, values, service range and financial targets.

Mission
We help Finns to live a better life

Vision
We will be the most valued company in healthcare and social welfare sector in Finland in 2020

Values
Ethics, energy and open-mindedness

The company’s business will continue to be based on an extensive service range that enables the company to grow in different operating environments, diversify risks and guarantee effective and smooth care chains to its customers. The long-term financial targets the company published earlier remain unchanged: operating profit (EBIT) margin exceeding seven per cent of revenue and net debt at less than three times EBITDA.

Pihlajalinna has assessed its current operative structure in relation to the healthcare and social welfare reform and its effects on the operating environment. The company estimates that its current structure does not fully meet the future needs of customers, so the company has started to plan a new structure. Pihlajalinna will release more information on the new structure later this year.

“We are renewing Pihlajalinna eagerly to make it meet the new environment after the healthcare and social welfare reform. As part of the renewal, we have sharpened our strategic focus in order to serve our customers even better in the future,” says Aarne Aktan, CEO of Pihlajalinna.

“Our new values truly represent us. High ethics are the moral backbone of high-quality healthcare and social welfare, energy is the starting point of customer service and open-mindedness helps us to renew and improve our services continuously. Pihlajalinna’s mission is: we help Finns to live a better life. I believe that our employees will have no trouble committing to this mission,” Aktan says.

“We are satisfied with our extensive service range; it will remain unchanged or be expanded. We are developing our digital services further, and they will become more important in the near future. The company’s current financial targets are good and challenging enough, so there is no need to update them at this point.”

Pihlajalinna holds a Capital Markets Day in Helsinki on 22 November 2017. The presentation materials will be published on Pihlajalinna’s investor website investors.pihlajalinna.fi on the same day.

Pihlajalinna Plc

Further information:
Aarne Aktan, CEO, +358 40 342 4440
Siri Markula, Head of Communications and IR, +358 40 743 2177, siri.markula@pihlajalinna.fi

Distribution:
Nasdaq Helsinki
Major media
investors.pihlajalinna.fi

Pihlajalinna in brief
Pihlajalinna is one of the leading private social and healthcare services providers in Finland. The company serves private individuals, businesses, insurance companies and public sector entities, such as municipalities and joint municipal authorities. In its private clinics and hospitals Pihlajalinna provides general practitioner services, specialised care, emergency and on-call services, a wide range of surgical services, occupational healthcare and dental care. In addition, the company offers innovative social and healthcare service provision models to public sector entities.

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