Planet Health International launches Australian Bush Flower Essences Love System with UK advertising campaign
Planet Health International is backing the launch of Australian Bush Flower Essences new Love System with a £50,000 print media advertising drive. Full page advertisements will appear in ES, the magazine published alongside the London Evening Standard every Friday, for five weeks from June 8 in a campaign supporting retailers of the Australian Bush Flower Essences Love System.
ES enjoys a readership of 713,000 people, of whom 73% are defined as ABC1s, with 64% in the 15 – 44 years age group. Gender split is 51% female / 49% male. Timed to coincide with the start of the weekend, the magazine appeals to people whose mood is receptive to ideas of personal treats and relaxation.
The Australian Bush Flower Essences Love System connects caring for the outer body with the development of inner beauty using essences from some of the world’s oldest existing Australian bush flowers. The organic formulations are beautiful and functional, yet retain the life force and profound energies of the plants to harness their intense skin wellness qualities.
Every Australian Bush Flower Essences Love System formulation contains the finest active ingredients nature has to offer. Concentrated formulations ensure that a little goes a long way while the pricing structure offers real value for money.
Innovative packaging keeps out air, bacteria and external pollutants, while the pump applicator prevents contamination of the delicate formulations.
There are four steps to beautiful skin using the Australian Bush Flower Essences Love System formulations, each with a variety of products available:
Step 1. Daily Gentle Cleanse and Purify
Face wash serums include: Morning Citrus Dynamis and Purifying Evening Rose.
Purifiers include: Cream Cleanser for gentle facial cleansing and Exfoliating Cream for face and body.
Step 2. Tone, Clarify and Rehydrate
Skin and Space Mists include: Emergency Essence, Calm and Clear Essence, Woman Essence, Travel Essence, Sensuality Essence, and Space Clearing Essence.
Step 3. Daily Essence Moisturiser
Moisturisers include: Emergency Essence, Calm and Clear Essence, Woman Essence, Travel Essence and Body Love.
Step 4. Intensive Face and Body Beauty Treatments
Intensive Treatments include: Eye Serum, Eye Neck Face Gel, Night Cream, Hand Cream, and Body Lotions Morning Citrus Dynamis and Evening Rose.
The Australian Bush Flower Essences Love System range has been researched, developed and created with a genuine duty of care and encourages users to make the connection between body and soul through a healthy, responsible and nurturing daily regime.
Planet Health International
Planet Health International is a natural health company like no other natural health company. Founded in Australia in 1996, it has become the market leader, supplying natural health, skin and hair products to over 3000 retailers.
Planet Health International inspects all the producers and manufacturers of the products it markets and distributes and is actively involved within the community. No products are tested on animals. This ethical philosophy and commitment to integrity has also underpinned the rapid growth of the UK operation which was established in 2010.
Planet Health International comprises leading scientists and qualified naturopaths, complemented by a highly trained sales and customer service team.
The Australian Bush Flower Essences Love System joins a wide range of leading brands introduced by Planet Health International in the UK. These include Watson & Son ‘Black Label’ Manuka Honey, the scientifically researched Qskin DNA Age Defence creams, Kosmea’s Rose Hip Oil treatment skin care and Qsilica: Beauty from the Inside Out range, now stocked by Harrods in Knightsbridge, Selfridges and many other premium retailers. In total, Planet Health International currently supplies around 350 retailers across the UK.
Planet Health International’s premium natural health products contain no sodium laurel sulphate, parabens, petrochemicals, artificial colours or harsh preservatives and are 100% fragrance free.
Planet Health International supplies around 350 natural health stores, pharmacies & premium department stores across England, Scotland, Wales and Northern Ireland, preferring the careful selection of stockists to mass supply through mainstream channels.
Stockists include Revital Health Stores, Harrods Pharmacy, Lloydspharmacy in Selfridges, John Bell & Croyden, Bodywise Health Stores and G Baldwin & Co.
For more information visit http://au.planethealth.com.au
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Planet Health International - backgrounder
Planet Health International, a distributor and marketer of innovative premium natural health products, was founded by Peter and Mandy Harwood in New South Wales, Australia in 1996. In the years since, the family business has grown to become a market leader, supplying natural health, skin and hair products to over 3000 retailers.
The company’s UK operation was established in January 2010. From its Gloucestershire office and distribution centre, Planet Health International has introduced a succession of previously unavailable brands to this market. These include Watson & Son ‘Black Label’ Manuka Honey, products from the Australian Bush Flower Essence company, the scientifically researched Qskin DNA Age Defence creams, Kosmea’s Rose Hip Oil treatment skin care and Qsilica: Beauty from the Inside Out range – with ranges now stocked by Harrods in Knightsbridge, London and many other premium retailers including Selfridges. In total, Planet Health International supplies around 350 retailers across England, Scotland, Wales and Northern Ireland, preferring the careful selection of stockists to mass supply through mainstream channels. Customers can also purchase products marketed by Planet Health International through the company’s online store if a local retailer is not yet available. www.planethealthdirect.co.uk
The growth of Planet Health International owes much to the business philosophy of Peter and Mandy Harwood. The company carries out an extensive ethical and quality audit of the producers and manufacturers of goods marketed and distributed through Planet Health International. This commitment to integrity provides an assurance to retailers and creates the foundations upon which strong, durable brands who’s products give real results win and retain the trust and loyalty of consumers.
The team at Planet Health International includes scientists and qualified naturopaths and a highly trained sales team focusing on retailer customer service which goes beyond all expectations for maximising sales.
The premium natural health products are not tested on animals, contain no sodium laurel sulphate, parabens, petrochemicals, artificial colours or harsh preservatives and are 100% fragrance free.
Planet Health International Co-founders
Peter held several senior roles in the natural health industry in sales, marketing, international business development and management. As managing director of Planet Health International since its launch in 1996, Peter’s key objective is to expand the presence of the business in key global markets such as the UK. Peter also has a love of classic cars and art deco.
Mandy’s passion for natural health, which began while she was a fitness instructor, is a major factor in the success of Planet Health International. A director of Planet Health International since launch, Mandy also loves horse riding and interior design and is pleased to say she’s better than husband Peter at both.