Polygiene Partners with Backbone Media in the US for Public Relations
We are glad to present Backbone Media as our Public Relations partner in the US.
(Malmö, Sweden)—Polygiene®, the world leader in odor control and freshness technologies, has partnered with Backbone Media, a Colorado-based public relations and media agency representing more than 50 outdoor and active lifestyle brands.
Polygiene is a bluesign® approved odor-control treatment that can be applied to a range of textiles and surfaces, from footwear and apparel to helmets and bed linens. Polygiene’s silver-salt application is derived from recycled content (silver mostly from recycled electronics) that blocks odor-causing bacteria from settling onto the treated surface.
The permanent treatment reduces the need for frequent laundering, saving water and energy over the apparel’s life cycle.
“Through its partnerships with such brands as Patagonia, Athleta, La Sportiva, POC, Polartec, Outdoor Research and most recently, Cotton Incorporated, Polygiene is gaining tremendous momentum as the most effective odor-control treatment for athletic wear,” says Ian Anderson, Backbone Media’s Director of PR. “And Polygiene’s ‘Wear More. Wash Less™’ message is just one of the many angles we’ll employ the tell the brand’s story about how its products benefit users as well as the environment.”
“We are pleased to partner with Backbone Media to help us grow our business by telling stories of Polygiene’s benefits to consumers and potential new business partners,” says Christian von Uthmann, Polygiene’s CEO.