Precision Dialogue Company Acquires Hub Marketing Solutions, adding Scope and Scale to Customer Engagement Solutions
November 26, 2012 (Chicago, Illinois) – Kirtland Capital Partners and Precision Dialogue announced the acquisition of Hub Marketing Solutions, a leading provider of marketing data management and business intelligence solutions designed to enable dialogue-based customer management strategies. Located near Boston, the company’s focus on integrating disparate data sources and fragmented marketing technologies promotes seamless interaction across customer touch points, and enhanced levels of marketing accountability.
Precision Dialogue is an analytics-driven customer engagement firm that improves marketing ROI using customer insights to execute personalized, relevant multi-channel communications. The company offers advanced analytics, strategic consulting, customer experience research, creative services, digital marketing services, and direct channel execution support. “As we continued to pursue acquisitions to augment Precision Dialogue’s service offering, Hub Marketing Solutions emerged as a logical extension of our brand platform and customer engagement vision,” commented Tom Ragen, Precision Dialogue CEO. “Hub is nationally recognized for crafting technology-independent solutions that help clients achieve marketing goals by optimizing data, people, and processes. Hub’s vision of marketing databases at the center of the brand-consumer dialogue aligns perfectly with our strategy.”
Having successfully served a number of prominent clients across multiple industries, Hub offers proven methodologies for developing pragmatic, scalable tools for increasing revenues through improved marketing processes and technology utilization. The company has consistently demonstrated an ability to create customer optimization opportunities and improve clients’ return on marketing investments. “Based on our success over the past few years, Hub has proven that marketers are ready for a next generation solution that can seamlessly support a customer dialogue across all customer touch points, including both traditional channels and rapidly proliferating new channels of communication,” said Kirk Hanson, Hub CEO. “We are excited to join the Precision Dialogue team because it gives us the scale to introduce our proven solutions to a broader client base, and expands our collective offering to a true full-service suite of marketing capabilities.”
CEO, Precision Dialogue
Precision Dialogue serves a diverse customer base from a broad range of markets including retail, financial services, insurance, telecommunications, pharmaceutical and entertainment. The company is focused on delivering the promise of customer engagement to drive win/win relationships between brands and the customers they serve. Precision Dialogue embraces emerging technologies and platforms, aggressively seeking strategic acquisitions and partnering with tech-savvy entrepreneurs to position the organization among the industry’s foremost customer-focused marketing firms.