﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Cision News</title><link>https://news.cision.com</link><description>Cision is the leading global provider of media research, distribution, monitoring and evaluation services. With over 40 locations throughout the world, Cision provides the insight, expertise and intelligence that improve performance and build reputations.</description><pubDate>Wed, 10 Jun 2026 02:19:52 GMT</pubDate><image><title>Cision News</title><width>146</width><height>60</height><link>https://news.cision.com</link><url>https://news.cision.com/Content/img/news-logo.png</url></image><item><title>Precision Dialogue Awarded Partner of the Year at ExactTarget Marketing Cloud’s 2014 Connections Conference</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-awarded-partner-of-the-year-at-exacttarget-marketing-cloud-s-2014-connections-con,c9653095</link><guid isPermaLink="false">cision1710277</guid><description><![CDATA[Customer Engagement Firm Honored for the Second Time as the Top Partner within ExactTarget Marketing Cloud’s Channel Program
CLEVELAND, OH - Precision Dialogue, an analytics-driven, multi-channel, customer engagement firm, is proud to announce that it has been awarded the 2014 Channel Partner of the Year by ExactTarget Marketing Cloud at their annual Connections conference. The Partner of the Year award recognized Precision Dialogue as a company with high customer satisfaction that is committed to ongoing team growth while exceeding revenue generation goals. Precision Dialogue previously won]]></description><pubDate>Tue, 30 Sep 2014 21:30:00 GMT</pubDate></item><item><title>Precision Dialogue Direct Announces Tri-Certification in Sustainable Forestry Practices</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-direct-announces-tri-certification-in-sustainable-forestry-practices,c9650119</link><guid isPermaLink="false">cision1706638</guid><description><![CDATA[Precision Dialogue Direct is pleased to announce achievement of tri-certification from the Forest Stewardship Council (FSC™), Sustainable Forestry Initiative (SFI®) and the Programme for the Endorsement of Forest Certification (PEFC™), allowing us to offer various certified paper options to our customers.

The FSC, SFI and PEFC are independent, worldwide organizations that focus their efforts on finding viable solutions that promote responsible stewardship of the world's forests.  

To successfully obtain all three Chain of Custody certifications, Precision Dialogue implements strict]]></description><pubDate>Thu, 25 Sep 2014 22:30:00 GMT</pubDate></item><item><title>Customer Experience and Conversion Expert to Present on Eye Tracking and Emotional Testing at Shop.org Annual Summit</title><link>http://news.cision.com/precision-dialogue/r/customer-experience-and-conversion-expert-to-present-on-eye-tracking-and-emotional-testing-at-shop-o,c9643750</link><guid isPermaLink="false">cision1698502</guid><description><![CDATA[Precision Dialogue Unveils Groundbreaking Techniques & Technology on Emotional Testing at Retailer-Focused Conference in Seattle, Washington
As famed musician Frank Zappa once stated regarding emotion, “The computer can’t tell you the emotional story. It can give you the exact mathematical design, but what’s missing is the eyebrows.” With recent advancements in research and technology this saying is no longer true. During the Shop.org Annual Summit, retailers will have the opportunity to attend  breakout session “Behavioral, Eye Tracking and Emotional Testing – Maximizing Insights to Improve]]></description><pubDate>Tue, 16 Sep 2014 23:32:00 GMT</pubDate></item><item><title>Opinion Centers America is Now Part of Precision Dialogue</title><link>http://news.cision.com/precision-dialogue/r/opinion-centers-america-is-now-part-of-precision-dialogue,c9583704</link><guid isPermaLink="false">cision1605778</guid><description><![CDATA[Customer Engagement Agency Expands Precision Experience Lab(SM) to Extend Marketing Research Capabilities
Precision Dialogue announced that it has acquired the assets of Opinion Centers America, a marketing research company headquartered in Cleveland with services including focus groups, participant recruiting, phone interviews, surveys and data analysis. Opinion Centers America’s staff will relocate to Precision Dialogue Marketing’s location at 905 Corporate Way, in Westlake, Ohio and join the Research and Customer Experience division under the leadership of Cathleen Zapata, Chief]]></description><pubDate>Mon, 12 May 2014 13:51:35 GMT</pubDate></item><item><title>Precision Dialogue Launches Bon Vital' on Magento Enterprise</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-launches-bon-vital--on-magento-enterprise,c9514666</link><guid isPermaLink="false">cision1502731</guid><description><![CDATA[Precision Dialogue, an analytics-driven, multi-channel, customer engagement firm, announced today the launch of redesigned www.BonVital.com; an eCommerce website built on Magento Enterprise for  client, Bon Vital', a  leading manufacturer of professional massage therapy and spa products. The newly designed and developed site provides an interactive display for Bon Vital'’s innovated skincare products and plays an essential role in the brand’s overall mission to provide superior quality and all natural & organic products for healthcare professionals. 

Leveraging Magento Enterprise,]]></description><pubDate>Wed, 18 Dec 2013 19:50:53 GMT</pubDate></item><item><title>Precision Dialogue Achieves Gold Partnership with Adobe Campaign</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-achieves-gold-partnership-with-adobe-campaign,c9481606</link><guid isPermaLink="false">cision1452168</guid><description><![CDATA[Cleveland Marketing Firm is 1 of 5 Marketing Service Providers, Systems Integrators and Consulting Services Partners in North America to Become a Gold Certified Partner
Precision Dialogue, an analytics-driven, customer engagement firm, is proud to announce its Gold Certified Partnership for Adobe Campaign, formerly Neolane®. As a Gold Certified partner, Precision Dialogue will leverage the marketing automation solution to manage and execute clients’ marketing campaigns.

Adobe Campaign, now part of the Adobe Marketing Cloud, provides best-in-class campaign, offer, and personalization]]></description><pubDate>Mon, 14 Oct 2013 17:12:27 GMT</pubDate></item><item><title>Precision Dialogue Acquires Assets of Bodera Marketing</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-acquires-assets-of-bodera-marketing,c9472176</link><guid isPermaLink="false">cision1437898</guid><description><![CDATA[September 25, 2013  (Chicago, Illinois)  – Precision Dialogue announced that it has acquired the assets of Bodera, a Social Media Marketing firm that delivers Social CRM strategy for B2B and B2C organizations. Bob Soljacich, co-founder of Bodera, and formerly of Latham SRM, a relationship marketing agency, will join Precision Dialogue immediately. In his role as Senior Vice President, Bob will be working with current and prospective clients to develop an integrated social media strategy. Bob is best known as an innovative leader in developing marketing strategies for a wide variety of]]></description><pubDate>Wed, 25 Sep 2013 14:02:45 GMT</pubDate></item><item><title>User Experience and Conversion Expert Cures eCommerce Ailments for Retailers at Shop.org Annual Summit</title><link>http://news.cision.com/precision-dialogue/r/user-experience-and-conversion-expert-cures-ecommerce-ailments-for-retailers-at-shop-org-annual-summ,c9469547</link><guid isPermaLink="false">cision1433511</guid><description><![CDATA[Precision Dialogue Joins Industry Veterans at the “Doctor Is In” Website Critiques in Chicago, Illinois
CLEVELAND, OH (September 19, 2013) – As Nielsen Norman Group said so proficiently, usability is a prerequisite for eCommerce success.  It doesn’t matter how affordable the products are, if people can’t find them, or if they get stuck on a step in the checkout process, then customers cannot buy the product. During the Shop.org Annual Summit, retailers will have the opportunity to attend one-on-one website and mobile application critiques with industry experts including Cathleen Zapata, VP]]></description><pubDate>Fri, 20 Sep 2013 00:14:00 GMT</pubDate></item><item><title>Precision Dialogue Launches New App for ExactTarget HubExchange to Edit HTML, AMPscript for Email</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-launches-new-app-for-exacttarget-hubexchange-to-edit-html--ampscript-for-email,c9448222</link><guid isPermaLink="false">cision1395202</guid><description><![CDATA[Code in Color Expanded Capabilities to Edit HTML and AMPscript for Email
Precision Dialogue, an analytics-driven, omni-channel, customer engagement firm, launched its new Code in Color app for ExactTarget HubExchange today, bringing marketers a new solution to edit HTML and AMPscript code for email within ExactTarget’s Interactive Marketing Hub.

Code in Color highlights words in the code such as AMPscript function names, variables, etc., as well as HTML code, allowing developers to easily identify the code they want to update. Updates are saved directly to the email; therefore the]]></description><pubDate>Mon, 05 Aug 2013 19:15:00 GMT</pubDate></item><item><title>Precision Dialogue Announces New Proprietary Customer Engagement Assessment</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-announces-new-proprietary-customer-engagement-assessment,c9435515</link><guid isPermaLink="false">cision1370856</guid><description><![CDATA[Cleveland Customer Engagement Firm’s “Precision Path” Helps Companies Successfully Navigate Towards a More Customer-Centric, Omni-Channel Marketing Approach
CLEVELAND, OH (June 27, 2013) – Precision Dialogue, an analytics-driven, omni-channel, customer engagement firm, released “Precision Path,” a proprietary methodology to help companies develop a more customer-centric marketing approach. The multi-level customer engagement assessment (http://www.precisiondialogue.com/what-we-do/customer-engagement/the-precision-path-approach) evaluates an organization’s current capabilities around five key]]></description><pubDate>Thu, 27 Jun 2013 21:00:58 GMT</pubDate></item><item><title>Precision Dialogue Awarded Cleveland Plain Dealer Top Workplace in Northeast Ohio for the Third Consecutive Year</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-awarded-cleveland-plain-dealer-top-workplace-in-northeast-ohio-for-the-third-cons,c9432443</link><guid isPermaLink="false">cision1365539</guid><description><![CDATA[Cleveland Analytics-Driven, Multi-Channel, Customer Engagement Firm Selected as One of the Best Places to Work in Northeast Ohio
CLEVELAND, OH (June 20, 2013) – Precision Dialogue, an analytics-driven, multi-channel, customer engagement firm, has been recognized as a “2013 Top Workplace” in Northeast Ohio by The Plain Dealer for the third consecutive year.  The Cleveland newspaper annually identifies the top places to work in Northeast Ohio, based solely on the opinions of employees.

To help gauge Northeast Ohio’s top employers, The Plain Dealer enlisted independent human resources]]></description><pubDate>Thu, 20 Jun 2013 20:51:03 GMT</pubDate></item><item><title>Precision Dialogue Receives USPS Mail Solutions Award for Outstanding Success at 2013 National Postal Forum</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-receives-usps-mail-solutions-award-for-outstanding-success-at-2013-national-posta,c9396754</link><guid isPermaLink="false">cision1295105</guid><description><![CDATA[Precision Dialogue, an analytics-driven, multi-channel marketing services provider, was recognized by the US Postal Service at the March 2013 Postal Forum for an innovative mailing solution that delivered a significant increase in customer acquisition while reducing total cost per contact.

Tom Orgler, Precision Dialogue VP Operations, attended the Forum in San Francisco and accepted the award on behalf of the company. “Our company heritage was built on improving the effectiveness of marketing communications. Over the years, we have continued to invest in emerging technologies and]]></description><pubDate>Fri, 05 Apr 2013 20:55:36 GMT</pubDate></item><item><title>Precision Dialogue Selected to Present on Social Media Analytics at Online Marketing Institute’s Digital Media Strategy Summit 2013</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-selected-to-present-on-social-media-analytics-at-online-marketing-institute-s-dig,c9396243</link><guid isPermaLink="false">cision1294169</guid><description><![CDATA[Cleveland Customer Engagement Firm Selected to Present “Measuring Social Media Impact with Google Analytics”
Precision Dialogue, an analytics-driven customer engagement firm, announced today that Matt Aster, Inbound Marketing Manager at Precision Dialogue has been selected to present at Online Marketing Institute’s Digital Media Strategy Summit. Aster will present a hands-on workshop dedicated toward “Measuring Social Media Impact with Google Analytics.” The OMS Digital Strategy Summit is an online event offering virtual sessions and hands-on workshops, April 22 through May 3, 2013.]]></description><pubDate>Thu, 04 Apr 2013 21:08:15 GMT</pubDate></item><item><title>Precision Dialogue Named a Strong Performer in Independent Research Firm Customer Engagement Report</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-named-a-strong-performer-in-independent-research-firm-customer-engagement-report,c9343008</link><guid isPermaLink="false">cision1188014</guid><description><![CDATA[Customer Engagement Firm Earns the Top Scores for Business Strategy Capabilities and Among the Highest Scores for Analytics Capabilities
CLEVELAND, OH (November 30, 2012) – Precision Dialogue, an analytics-driven, customer engagement firm (http://www.precisiondialogue.com), ranked as a strong performer in the recently released Forrester Research, Inc., report entitled The Forrester Wave™: Customer Engagement Agencies Q4 2012 Customer Engagement Agency Wave Report.  Earning the highest scores among all participants for business strategy capabilities and among the highest scores for analytics]]></description><pubDate>Fri, 30 Nov 2012 22:22:39 GMT</pubDate></item><item><title>Precision Dialogue Company Acquires Hub Marketing Solutions, adding Scope and Scale to Customer Engagement Solutions</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-company-acquires-hub-marketing-solutions--adding-scope-and-scale-to-customer-enga,c9340710</link><guid isPermaLink="false">cision1183198</guid><description><![CDATA[November 26, 2012  (Chicago, Illinois)  – Kirtland Capital Partners and Precision Dialogue announced the acquisition of Hub Marketing Solutions, a leading provider of marketing data management and business intelligence solutions designed to enable dialogue-based customer management strategies.  Located near Boston, the company’s focus on integrating disparate data sources and fragmented marketing technologies promotes seamless interaction across customer touch points, and enhanced levels of marketing accountability.

Precision Dialogue is an analytics-driven customer engagement firm that]]></description><pubDate>Mon, 26 Nov 2012 18:52:49 GMT</pubDate></item><item><title>Precision Dialogue Announces the Rebranding of its Marketing Services Platform</title><link>http://news.cision.com/precision-dialogue/r/precision-dialogue-announces-the-rebranding-of-its-marketing-services-platform,c9332903</link><guid isPermaLink="false">cision1167884</guid><description><![CDATA[A New Era in Marketing Calls for “Precision Dialogue” with Customers; Precision Dialogue Aligns its Operating Companies Under a Single Brand Identity
CHICAGO, IL (November 9, 2012)—Precision Dialogue, the fast-growing parent of Northwest Mailing Service and Metrics Marketing Group, announced a rebranding strategy executed to align its collective service offering under a unified brand platform. Precision Dialogue Marketing (formerly Metrics Marketing Group, Westlake, OH) will remain focused on professional services related to analytics, consulting, research, data management, digital and]]></description><pubDate>Fri, 09 Nov 2012 18:08:37 GMT</pubDate></item></channel></rss>