Precision sales leap over 70%

Refrigeration manufacturer enjoys success in UK and down under

British commercial refrigeration manufacturer Precision, based in Thetford, Norfolk, has seen sales leap by a massive 72% in July 2014, compared to the same period last year. 

“We’ve continued to grow steadily over the past few years, but this recent ramping up is exceptional,” says Nick Williams, managing director.  “Year-on-year sales are growing significantly, too, by well over 40%.  Obviously the improving economy is a prime factor, but we’re also building on a growing reputation for quality, competitive pricing and a commitment to working with our distributors and customers.” 

The growth means that Precision has employed more staff and is running a night shift to ensure the company meets its delivery dates. 

The figures are even more impressive given that, unlike many catering equipment manufacturers, Precision has not been affected by the universal free school meals initiative, since it does not target the primary education sector. 

Precision launched its updated range at Hotelympia in May.  Features such as the oversize control panel enhance the models’ looks, while advanced technologies, including a new smart controller, enhance their performance and energy efficiency. 

“The 2014 models are certainly creating a lot of interest, which we expect to lead to more sales growth in the coming months,” says Nick. 

Meanwhile Precision has tied up a deal with its Australian distributor, CyberChill.  As a result, Precision now owns 50% of the company.  “Australia is our second biggest market outside the UK and CyberChill is our biggest export customer,” says Nick.  “This deal cements our relationship and will make it easier for us to grow the business in the future.” 

For more information check out the Precision website (, or call the company directly on +44 (0)1842 753 994. 

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Press Enquiries:

Toni Turner at The Publicity Works

Tel: 01263 761000   Email:

For more news about Precision visit the press office at

Nick Williams at Precision Refrigeration: +44 (0)1842 753 994

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More information on Precision from

Notes for editors

Who Is Precision?

  • British manufacturer Precision supplies robust, dependable refrigeration for commercial catering environments. Precision Refrigeration is run by people who know what matters most in a busy, demanding kitchen.  Directors include Andy Fysh and Nick Williams, both ex-Williams Refrigeration. 
  • Back bar, upright gastronorm cabinets and prep counters are manufactured in stainless steel inside and out - delivering the quality and reliability that you expect from a market leader, but at significantly better prices.
  • Precision is about good, solid, functional products that caterers and their customers can depend on, 24 hours a day, 365 days a year. All products are backed with a straight-talking, no quibble guarantee. 


About Us

Precision is the newest name in robust, dependable, UK manufactured refrigeration, for commercial catering environments. From back bar, right through to upright gastronorm cabinets and prep counters, precision products are manufactured in stainless steel inside and out – delivering the quality and reliability that you expect from a market leader – but at significantly better prices.