Management changes in Intactix International

Ms. Susan Harp has been elected President and CEO of Intactix International Inc, a wholly-owned subsidiary of Pricer AB. Expanding on the responsibilities of her former position as President, Ms. Harp will be reporting directly to Thomas Landberg, CEO of Pricer AB. "It is a privilege to lead the future development of Intactix which is an international leader in merchandising technology", Ms. Harp said. "Intactix has grown rapidly during the last few years and now has great opportunities worldwide". Ms. Harp is succeeding Mr. Dale C. Byrne who was elected Chairman Emeritus in Intactix International Inc. as of June 30. As the two original founders and the major shareholder of Intactix prior to the Pricer AB merger, Mr. Byrne and Ms Harp developed Intactix into a market leader within the retail merchandising software industry. Mr Byrne has decided to pursue other private interests but will also stay with the company as a consultant in the position of Chairman Emeritus and will be working with important projects for senior management. Mr. Byrne said, "Susan and I have built Intactix together over the last eight years and I have great confidence in her ability to run our worldwide operations. My consulting efforts will now be focused on enhancing our communication with our diverse customer base and working towards achieving our strategic initiatives". Thomas Landberg, CEO of Pricer AB said, "Pricer's senior management very much appreciate Dale's abilities being available on a consulting basis to support senior management". He continues, "Dale and I believe that Susan Harp is the right person to lead the future development in Intactix, and we will be working together to assist her". The organisational changes will not have any impact on the ownership structure of Pricer AB. Intactix International Inc., is the leading supplier of Space Management software for the retail industry. The business was acquired by Pricer AB as of July 1, 1997, and has since the acquisition been expanding geographically with offices in Italy, Japan, Australia, Malaysia, Chile and South Africa. Recently, decisions have been made to establish offices during 1998 in Austria, Czech Republic and Poland. For further information: Thomas Landberg, President & CEO of Pricer AB or Susan Harp, President & CEO of Intactix International.Inc.+1-972-580 1733 Pricer AB was founded in 1991 in the city of Uppsala, Sweden. In only a few years, it has built a leading position in the fast growing market of electronic price and information systems for the retail trade. Through the co- operation with Telxon Corp., the world leader of wireless local area networks for stores, and the acquisition of Intactix International Inc., the world leader in space management, Pricer has built a very strong platform for future growth. Pricer offers integrated merchandising solutions encompassing leading edge technology systems and consulting services to substantially improve consumer value and satisfaction and increase the profitability of retailers and their suppliers. The Pricer Group have subsidiaries in the USA, UK, France, Italy, Germany, Australia, Japan, Chile and in South Africa and operate sales offices in ten other countries. Pricer AB is listed on the O List of the Stockholm Stock Exchange.Visit the Pricer Web site at www.pricer.se.

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