Principle Appointed as Retail Brand Implementation Agency to Leading Global Carmaker

International brand implementation specialist Principle has been selected by premium German car manufacturer BMW to manage and implement the global rollout of its Future Retail dealer showroom concept.

The sole supplier agreement will see UK and USA headquartered Principle manage and implement the interior rebranding of the BMW and MINI dealer networks around the world.

The project encompasses the worldwide management and tracking of the new showroom furniture, marketing communication elements, IT and training. Principle will provide global and national sales company level project management resources, alongside warehousing and logistics, and installation services for the changes to the dealer showrooms.

Included within the rollout of the interior concept, Principle will be responsible for the on-going implementation of marketing communications updates at the dealerships.

The project will be managed using Principle’s custom designed, brand implementation management portal, which provides real-time data showing the progress and status of each dealer, while tracking the brand assets being deployed.

Paul Shilling, Principle’s Managing Director, said: “Principle’s global presence and capabilities, experience of managing international projects for major brands and innovative culture means it is uniquely well placed to deliver everything required for this exciting new project.”

For media information please contact Jenny Green or Martyn Elliott at Smart Arts on 01484 685544 or email or

Principle is a privately owned UK-based company with offices in the UK, USA, Germany, China, India and Brazil. It operates a global network of implementation partners which covers 62 countries.

It offers a uniquely broad range of services, which include global brand implementation, signs, graphics, interior furniture, display equipment, contract fit out, secure environments and maintenance services.

Clients include a selection of the world’s best known automotive, financial, retail and healthcare brands.

Tandem Industrial Estate
West Yorkshire
United Kingdom
Tel: 01484 477 418

About Us

Principle is an international brand implementation company headquartered in Huddersfield, UK, that brings global brands to life in any environment, anywhere in the world. Brand implementation and corporate identity roll out is a complicated job. Principle help their clients through every stage from concept to completion - planning, consultancy, audit and project management, fit-out, signs and wayfinding, graphics, interiors, financing and regular maintenance of branded environments. All delivered with uncompromising commitment and to the exceptionally high standards the company is renown for. Through their unique global supply network, Principle360™ they operate in over 60 countries, working with clients who are looking to achieve consistency of brand standards worldwide. Principle are leaders in what they do, working for truly world class companies, anywhere in the world.