Probi Digestis® to be launched on new markets in Asia
Probi AB, a leading probiotic research and development company from Sweden and DKSH, the leading Market Expansion Services provider with a focus on Asia, signed an agreement for the launch of Probi Digestis® in Hong Kong and Macau. Probi and DKSH have signed a long-term agreement for the branding and launch of Probi’s gastrointestinal health product Probi Digestis®, based on Lactobacillus plantarum 299v, Probi’s clinically documented probiotic strain. The agreement is an expansion of the agreement signed in 2013 between Probi and BiO-LiFE, a Malaysian subsidary of DKSH. The product