THE ONLY WAY TO GET TO WORK WITH A SMILE ON YOUR FACE

INTERNATIONAL RIDE TO  WORK   DAY  -  MONDAY 17 JUNE 2013

Ride to Work Day by numbers:

  • £7,000,000 the value of the UK motorcycle industry
  • 3,500,000 motorcycle licence holders in the UK
  • 130,000 average miles a British commuter will travel to work in their lifetime
  • £50,000 average commuter spend (if they don’t capitalise on cost-savings by travelling by motorcycle or scooter)
  • 1,708 hours stuck in traffic or delayed on public transport (motorcycles and scooters cut through traffic jams, ease congestion and avoid delays)
     
  • 120 mpg or more when using a lightweight motorcycle or scooter
  • £16 road tax (1 year) for 125cc vehicles
  • 1 smiling face – yours – when you enjoy the freedom of riding to work

Motorcycle and scooter riders across the nation are encouraged to take to the roads and Ride to Work on Monday 17 June, to promote the benefits of commuting by motorcycle or scooter and to show other commuters just how easy and convenient powered two wheel travel is. Benefits include cost and time-savings, with less traffic congestion and hold ups, plus of course the enjoyment factor for the rider! What other mode of transport gets a response of “I really enjoyed the ride to work today, I even took the longer route in”.

A stressful commute is no small problem in today’s world. With more and more of us travelling further for work, commuting can take up a sizeable chunk of the day – so why not enjoy it? Rising fuel prices and rail fares, increasing traffic congestion, public transport delays and parking nightmares can mean that many workers feel they have done a day’s work before they even step foot in the office.

Riding a motorcycle or scooter offers a very real solution for commuters and there is a whole raft of benefits that come with it - probably the most important being the time-savings. Shave time off your commute at both ends of the day. Forget about sitting in traffic jams, riding a motorcycle or scooter means that you keep moving when traffic comes to a standstill.

The ever-increasing price of fuel along with other costs like road tax, mean that switching to a motorcycle or scooter can also save you money. With road tax starting at just £16 a year for a 125cc machine and lightweight bikes and scooters offering frugal fuel consumption with manufacturers quoting 120 mpg on some models, then switching to powered two wheels makes sense. Another benefit over public transport is that the bike is yours and in the evenings and weekends you can go wherever you want, the gym, supermarket, visiting friends, it’s all within easy reach with your own motorbike or scooter and you will have fun doing it!

On Ride to Work Day the whole biking community comes together with events taking place at venues all over the UK, including at motorcycle dealerships, biker cafes and associated companies. It’s a great time to visit a showroom and see for yourself the bikes that are on offer. Why not call in for a coffee and a chat and meet fellow commuters who can help you decide that this easy and convenient, personal and fun, mode of travel is for you. For details of your nearest Ride to Work Day event visit www.ridetoworkday.co.uk

It’s easy to see if commuting by motorbike or scooter is for you, anyone aged 16 years and over can have a FREE taster ride , with experienced trainers away from busy roads, with the bike and riding gear supplied, by going to www.geton.co.uk The Get On team have already given over 20,000 people a trial ride and you don’t need a driving licence or motorcycle licence to give it a go.

You can keep up-to-date with all things Ride to Work Day by liking them on Facebook ( www.facebook.com/RidetoWorkDayUK ) or following on Twitter (@RidetoWorkDayUK)

ENDS
30.04.13 

Notes for Editors

  • Ride to Work Day (RTWD) is a motorcycle industry campaign now in its 15thyear in theUKand 22ndyear around the world, organised in theUKby the MCI.
  • The Motor Cycle Industry Association (MCI) was created just over 100 years ago as a 'union' of cycle and motorcycle manufacturers to represent the interests of the two wheeled industry.
  • Today, the MCI represents over 125 member companies from the supply side of an industry, which is worth over £7billion and employs 65,000 people in 6,300 businesses.

Ride to Work Day Press Office - Promark PR
Charlotte Hempsted
01293 823891
press@ridetoworkdayuk.co.uk  

Alternative high resolution, copyright free images can be supplied on request via press@ridetoworkday.co.uk

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Promark is a specialist Public Relations and Marketing agency, established in 1988. Whether building a brand from scratch or working with established products, we use a mix of fresh and innovative PR, social media, events, consumer promotions and customer relations, to ensure our clients always get noticed, but in the right way! Developing independent, stand-alone campaigns or working as part of the client’s team following their existing strategy, we deliver results within budget and always with a significant return on investment.

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£7,000,000 the value of the UK motorcycle industry
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3,500,000 motorcycle licence holders in the UK
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130,000 average miles a British commuter will travel to work in their lifetime
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£50,000 average commuter spend (if they don’t capitalise on cost-savings by travelling by motorcycle or scooter)
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1,708 hours stuck in traffic or delayed on public transport (motorcycles and scooters cut through traffic jams, ease congestion and avoid delays)
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120mpg or more when using a lightweight motorcycle or scooter
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Just £16 road tax (1 year) for 125cc motorcycles and scooters
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