Mat Lintern - please use
1/17/2013 5:17 AM EST - Propel Technology Ltd
Mat Lintern - please use
“With the failure rate of NPD remaining stubbornly high, we questioned why so much quantitative concept research still uses the same basic and often simplified evaluation frameworks,” says Mat Lintern, managing director of MMR
“With the failure rate of NPD remaining stubbornly high, we questioned why so much quantitative concept research still uses the same basic and often simplified evaluation frameworks,” says Mat Lintern, managing director of MMR

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“With the failure rate of NPD remaining stubbornly high, we questioned why so much quantitative concept research still uses the same basic and often simplified evaluation frameworks,” says Mat Lintern, managing director of MMR