MMR asks “where next for convenience retailing?” at the International Food and Drink event 2013

Caroline Capel, retail and shopper insights director of specialist research agency MMR Research Worldwide (MMR), will join a panel of retail experts to discuss the future of the convenience channel at the International Food and Drink event (IFE), Tuesday 19th March. Chaired by the editor of Independent Retail News, David Shrimpton, the session, entitled, ‘Convenience Focus: Where next for Convenience Retailing?,’ will take place in the hub seminar theatre at 2:45pm.

Speaking alongside retail experts from companies such as Nisa, Capel will discuss what the future holds for what the IGD forecasts as one of the fastest growing retail channels of the coming years.

“Changing lifestyles and the tough economic climate are forcing shoppers to increasingly consider location when it comes to where they shop. No longer are quick trips reserved just for the convenience shop; stores of all sizes can be considered the local ‘shop round the corner’ if they’re nearest in proximity to a shopper’s home,” says Capel. “With the continued rise of multiples in the convenience channel, the sector is in for interesting times and stores need to prepare themselves accordingly.” 

“More frequent, shorter shopping trips represent significant opportunity for retailers of all sizes to ride the convenience wave. On shopping trips, shoppers often purchase up to 60 percent more items than they intend to. This opportunity is of even greater importance in convenience missions, and it’s up to the retailers to ensure they create the ease of navigation, relevance of product choice and logical layouts that are required to capitalise on this. It all comes down to the old adage; see it, like it, buy it. This really is the key to making convenience both efficient for the shopper and profitable for the retailer.”

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About MMR Research Worldwide

MMR Research Worldwide (MMR) is a leading research partner for food, drink, and household and personal care companies with offices in the UK, USA, Singapore and China. With profound expertise in sensory research, product testing, packaging innovation, NPD and emotion-based research, MMR provides innovative, creative and scientifically-robust research and is a trusted advisor on all product, brand and packaging strategy decisions. MMR’s clients have access to a variety of unique proprietary research assets including Brandphonics® – an approach to identify what influences consumer choice – and in-house sensory facilities. MMR is part of the MMR Group which is a privately-owned research company employing in excess of 130 people. Founded in 1989 by Professor David Thomson, the Group is headquartered in Oxfordshire, UK. www.mmr-research.com.

Shortlisted as Best Agency with a turnover under £20million in Research Magazine’s Research Awards 2012.

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