Nano-porous DeoTags® which halt body odour are launched on British high street as new fashion innovation

Odegon Technologies’ odour eliminating tags will be available on the British high street from March. The small DeoTags® absorb under arm smells via a special military-grade nano-porous fibre sewn into garment lining.

Underarm clothing tags which harness and store the molecules responsible for the smell of perspiration will be made available on the UK high street from March.

The breakthrough invention from technical fabric innovators, Odegon Technologies, eliminates the unwanted smell resulting from human sweat via a small and discrete 7cm x 4cm fabric tag housing a three-dimensional mesh of highly absorbent material. The DeoTags will be discreetly sewn into the underarm of three suits and one blazer available nationwide and online by UK retailer, Marks & Spencer (M&S). As part of the retailer’s summer range, the tailoring offers consumers a unique solution to unwanted smells in the summer weather, and as such, could reduce dry cleaning costs and prolong the life of the garment.

DeoTags can be easily designed into the armpit area of any garment by clothing manufacturers, for minimal additional production cost and without the need for additional machinery. The soft, chemical-free, odourless, inert, non-allergenic and environmentally-friendly tags or patches remain permanently in place for the life of the garment where they perform regardless of the number of wears. The applications for Odegon’s odour absorbing technology are diverse and include shirts, jackets, blouses, coats, uniforms and corporate wear, footwear, sportswear and activewear, formal and casual clothes.

Odegon DeoTags are the invention of Odegon Technologies Ltd which was formed in 2010 to launch numerous patentable inventions and products that the company will bring to market over the coming months “Odegon DeoTags are a standalone innovation for the retail and service industries. Unlike chemical finishes, DeoTags are permanent and cause no pollution to the environment,”  says Odegon Technologies’ Tom Rawlings. “Our technology is already proven, and our invention can now be easily manufactured into all types of garments for a fraction of the cost of chemical finishes. No special machinery is required and manufacturers can easily introduce DeoTags into their production lines as a unique selling item. We have worked closely with M&S to integrate this product into a selection of its’ suits and blazer, to create innovative, distinctive garments fit for the modern lifestyle.”  

The surface area of DeoTags’ ‘active’ inner material comprises multiple peaks and troughs, which, if stretched out would equal the dimensions of a full size tennis court. Polarised molecules from body odour are absorbed and permanently trapped within the material’s structures until the garment is cleaned, either by hand or machine washing or by dry cleaning, and the molecules are flushed out. The controlled material was patented in 1942 by the Ministry of Defence for use in gas masks to absorb harmful nerve gas and has been used in the production of CBRN (chemical, biological, radiological and nuclear) suits and gas masks ever since.

Odegon’s DeoTags will be fitted into the Marks & Spencer (M&S) M&S Man Superlite Suit (£179) and M&S Man Performance blazer (£99) in stores nationwide from this March. Trade customers should contact Odegon Technologies directly, also via the website.

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About Odegon Technologies

Odegon Technologies was founded in 2010 by Steve and Tom Rawlings. Steve Rawlings spent over 35 years running companies involved in the development of technical protective fabrics for the defence, North Seadiving, aerospace and automotive industries. Tom Rawlings worked until recently in the City of London and launched Odegon Technologies upon realising the enormous business potential of Odegon tags. Odegon Technologies is based in Shropshire, UKand is developing further odour absorbing products. www.odegon.com

For press enquiries and to request Odegon Tags to support editorial content, please contact:

Judy Collins, Propel Technology, Bloxham Mill, Barford Road, Bloxham, Banbury, Oxfordshire, UK, OX15 4FF. +44 (0)1295 724130 / +44 (0) 7786 455045

judy@propel-technology.com

For all M&S enquiries please contact:

Charlotte Norton, Marks & Spencer, UGE, Waterside House, 35 North Wharf Road, London. +44 (0)20 8718 8996

Charlotte.Norton@marks-and-spencer.com

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