ProQure embraces the multilingual web
ProQure intensifies communication towards customers - through a multilingual website.
Trend shows that a multilingual web-culture is today a necessity to appear in the digital media world, regardless of business size.
ProQure knows the right timing - the company has recently invested in a multilingual website. The company launched its website in english and danish last week. Having the company website translated in Danish has been an obvious choice for ProQure since the company has a growing customer base in Copenhagen, Denmark. "Our service and position is growing stronger and stronger on the other side of the strait.", proQure's management informs.
To have a website translated in enlish has been more of a strategic step for the company. ProQure is taking into account the increased number of foreign owned companies in Sweden today. The company also wants to have marketshare not only in Sweden but also the rest of Scandinavia. There is already an ongoing discussion regarding future plans looking at markets outside the EU.
The website translated in english and danish is practically in place with remaining fine-tunings, according to Ryan Eriksson. With the shrinking global community due to the internet, foreign language internet should be embraced irrespective business size.
Read also the news in ProQure | http://www.proqure.se/2010/11/flersprakig-web-kultur/?lang=en.