TAP SETS NEW RECORD FOR ONLINE SALES

TAP Portugal has sold as many as 4,185 tickets at the Internet on last January 21st, thus setting a new record for the online sales in one single day at the company’s portal www.flytap.com. Additionally, in 17 days out of 31 in January, TAP outdid its previous daily record of online sales, which had been reached on January 14th last year with 3,570 reservations registered.

In 2013, the online platform increased its sales revenue in more than 17.3 per cent year on year , representing then around 15.2 per cent of TAP overall ticket sales revenue, while in 2012 the online sales had accounted for 13.7 per cent of total tickets sold.

The site www.flytap.com , launched in April 2011, had more than 13 million single visitors in 2013, who generated 35.3 million page views. More than 100,000 pages of TAP Portal are viewed every day.

Lately, TAP has been consistently investing in new technologies, thus improving and extending the range of facilities and services offered to customers online and through mobile devices. Therefore, the company enhanced the functionalities and tools made available for the customer benefit, increased its online sales and in the end grew its competitive edge.

About TAP Portugal

TAP is Portugal’s leading airline, in operation since 1945 and member of Star Alliance, the global airline alliance to offer customers worldwide reach, since 2005. Its hub in Lisbon is a key European gateway at the crossroads of Africa, North and South America, where TAP stands out as the international leading carrier in operation to Brazil. The company’s network currently comprises 77 destinations in 34 countries worldwide, with 10 new destinations in Europe and South America to be added throughout 2014. TAP currently operates 2,250 weekly flights in average on a modern fleet of 55 Airbus aircraft, to which add some 16 aircraft operating in PGA colours, TAP regional carrier, thus adding up to a 71 aircraft fleet in the whole.

In the pursuit of its customer focused policy, TAP continuously strives to deliver safe, reliable and upgraded products & services, tailored to meet customers’ expectations. Retaining the Portuguese character of the Company’s brand and quality service as the basic concept has been the main driver of TAP strategy in most recent years. Recognized and awarded as the World’s Leading Airline to Africa by the World Travel Awards in 2011 & 2012, TAP was also awarded the WTA World’s Leading Airline to South America in 2009, 2010, 2011 and again in 2012.

Voted Best Airline in Europe in 2011, 2012 and 2013 by the Global Traveler, USA, the company was also honored by UNESCO and by the International Union of Geological Sciences with the IYPE “Planet Earth Award 2010”, in the category of “Most Innovative Sustainable Product”. TAP was also voted Best Airline by Condé Nast Traveller Magazine in 2010 and Best Portuguese Tourism Company by the specialized magazine Marketeer, in 2011.

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