CDON Group launches Milebreaker.com, an online store for endurance athletes

CDON Group AB, the leading e-commerce group in the Nordic region, today announced the beta-launch of Milebreaker.com, an online store for endurance athletes. The launch is a part of CDON Group's focus, to further develop the successful Sports & Health segment, which will now consist of three internet retailers - Gymgrossisten, Bodystore and Milebreaker.

Milebreaker.com is an online store that offers endurance athletes, who focus on cycling, running, skiing, triathlon, adventure racing, orienteering, swimming or other endurance sports the tools needed to optimize and fuel their performance. Milebreaker.com is run by sports enthusiasts and avid practitioners, in close collaboration with leading suppliers, elite athletes and leading bloggers in the field. At Milebreaker.com customers will find everything from work-out apparel and accessories to dietary supplements from popular brands such as Vitargo, Enervit, Star Nutrition, Powerbar, Optimum Nutrition, Isostar and others. In addition, they will get tips and advice on exercise and nutrition - all to help them achieve the best results.

Paul Fischbein, President and CEO of CDON Group, commented: “We are experiencing strong growth in the Group's Sports & Health segment, which is one of the Group's prioritised growth areas. The launch of Milebreaker.com allows us to further capitalise on the group's existing knowledge, infrastructure and leading market position to reach new customers, truly demonstrating the scalability of our business model.”

Therese Hillman, President of CDON Group’s Business Segment Sports & Health, commented: ”In the 2000’s, the number of practitioners in endurance sports has increased exponentially in Sweden, yet there has not been any major sites to supply the dietary supplements appropriate for these athletes. Today we are launching an early version of our new online store Milebreaker.com where we are, already in the development stage, involving customers to create the feeling and range that they demand.  Our ambition is to offer the largest range of world-leading dietary supplements products, designed and developed especially for endurance athletes, as a complement to our other stores Gymgrossisten.com that caters to those who train in gyms, and Bodystore.se, for those with a keen interest in nutrition and health.”

Milebreaker.com is beta-launched in Sweden on April 15 at www.milebreaker.com . A full scale version is expected to be launched within the quarter.

For further information please visit cdongroup.com or contact:
Fredrik Bengtsson, Head of Communications and Investor relations
Tel: +46 (0) 700 80 75 04
Email: press@cdongroup.com, ir@cdongroup.com

About CDON Group
CDON Group is the leading e-commerce group in the Nordic region. Established in 1999, the Group has continuously expanded its product portfolio and is now a leading e-commerce player in the Entertainment (CDON.com and Lekmer.com), Fashion (Nelly.com, Heppo.com and Members.com), Sports & Health (Gymgrossisten.com, Bodystore.com and Milebreaker.com) and Home & Garden (Tretti.com and Room21.com) segments. CDON Group’s online stores attracted approximately 244 million site visits and more than two million unique customers during 2012.

About Us

Qliro Group is a leading Nordic e-commerce group in consumer goods, lifestyle products and complementary financial services. Qliro Group operates CDON.com (the leading Nordic marketplace), Nelly.com and NLY MAN (fashion), Gymgrossisten and Bodystore.com (health and sports) and Qliro Financial Services. In 2016, the group generated SEK 4 billion in revenues. Qliro Group’s shares are listed on Nasdaq Stockholm in the mid cap segment with the ticker symbol “QLRO”.

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