New Ragnar Trail Atlanta presented by Salomon to benefit Atlanta Track Club

Two day, overnight team relay will be held on April 4-5 at the Georgia International Horse Park

Ragnar Trail Relays presented by Salomon, the latest overnight team relay running experience from Ragnar Events, announced today their first event in the state of Georgia with the new Ragnar Trail Atlanta, April 4-5, 2014.

The two-day, overnight team relay experience will begin at midday on Friday with teams finishing Saturday afternoon.  It will be hosted at the Georgia International Horse Park, just 45 minutes outside of Atlanta.

Participants will take turns running along three different trails throughout the scenic park, which features more than 15 miles of trails. While one member of the team runs, the other seven members will be setting up camp at the Ragnar Village™. Here, they’ll enjoy food, music and campfires while cheering on their teammates.

Ragnar Trail Atlanta has partnered with the non-profit Atlanta Track Club to launch the new event. Atlanta Track Club, whose mission is to inspire and engage the community to achieve health and fitness through running, will receive both financial and in-kind support for its Kilometer Kids youth running initiative from Ragnar.

“As an organization, Ragnar believes it is incredibly important to support organizations that are committed to making the world more active, especially those that work with children,” said Chris Infurchia, Chief Executive Officer at Ragnar Events LLC. “We’re thrilled to partner with Atlanta Track Club and help people make unforgettable memories running and camping together, while supporting such a worthy cause.”

Through the partnership, Ragnar will donate $100 to Kilometer Kids on behalf of each team that registers for the April event with an Atlanta Track Club promotional code.  Kilometer Kids youth running program is designed to get kids ages 7 to 12 active and healthy.

Launched in 2007 with one location and 38 kids, today the program impacts more than 5,000 young people at various schools, Boys and Girls Club's and YMCAs throughout metro Atlanta and beyond.

Atlanta Track Club believes the partnership with Ragnar Events is a natural fit for both organizations. “When we first learned about Ragnar’s interest in bringing their trail series event to Atlanta, we jumped at the opportunity,” said Sue Payne, interim executive director at Atlanta Track Club.  “Both organizations share similar passions to inspire people to be healthy and fit, and we are grateful for their philanthropic support that will allow so many children throughout metro Atlanta to become more active through Kilometer Kids.”

Ragnar Trail Atlanta is the seventh Ragnar Trail event launched since the inception of the new race series in 2013.  Registration is open today and available for teams of eight (regular) or four (ultra). To learn more, visit www.ragnartrail.com/atlanta.  

About Ragnar Events

Based in Utah, Ragnar Events, LLC is the largest overnight running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. In the Ragnar Relay Series (www.ragnarrelay.com), teams of 12 run a 200-mile relay over two days and one night; in Ragnar Trail Relays (www.ragnartrail.com), teams of 8 run a 120-mile trail relay over the same time span. Participants connect in memorable relationships, conquer a challenge that could not be done alone and celebrate with medals and finish line festivities.   Often called a slumber party without sleep, pillows or deodorant, this unique relay turns out crazy costumes, inside jokes, close quarters and unforgettable stories. Begun as a single relay from Logan to Park City, UT in 2004 by college roommates, Dan Hill and Tanner Bell, now over 200,000 people have run in the Ragnar Relay Series, which boasts 21 races, including Canada, and is growing every year.

About the Atlanta Track Club

Atlanta Track Club is a nonprofit organization established to inspire and engage the community to achieve health and fitness through running. With more than 19,000 members, Atlanta Track Club is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race (peachtreeroadrace.org) – the largest 10K running event in the world, the Atlanta Marathon (atlantamarathon.org), and the Atlanta Half Marathon and Thanksgiving Day 5K (atlantahalfmarathon.org), the Atlanta Track Club directs more than 30 events per year.  Through the support of its members and volunteers, Atlanta Track Club also maintains a number of community initiatives including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club’s All-Metro Banquets and supporting the Grady Bicycle EMT program.  For more information on Atlanta Track Club, visit atlantatrackclub.org.

About Kilometer Kids

Kilometer Kids is a youth running program dedicated to inspiring young people to achieve health and fitness through running. The fun and supportive program is run by Atlanta Track Club, the second largest running organization in the United States and organizer of the AJC Peachtree Road Race. Founded in 2007, Kilometer Kids has impacted more than 5,000 young people in metro Atlanta and beyond. The nonprofit program is funded by partners, private donations and Atlanta Track Club. For more information on Kilometer Kids, visit kilometerkids.org.   

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Matt Braun

Ragnar Relay Series

414.270.8350

www.ragnarrelay.com

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