Sofia Bertills the new CEO for Rapunzel of Sweden

In order to further strengthen and develop the company towards our ambitious goals, Rapunzel of Sweden has recruited Sofia Bertills as our new CEO. The new employment means that Ida Backlund, the company founder, will not only work actively with the company vision in the Board of Directors but also move into a new role as Brand Director in which she will focus on brand Rapunzel of Sweden.

By recruiting Sofia Bertills, Rapunzel of Sweden further secures its competence in continuing to develop the company to both a leading player in the hair extension market as well as an international brand. Sofia Bertills has previously worked as CEO of Bokus and Manager of Bonniers Book Clubs.   

“I am happy to welcome Sofia Bertills to Rapunzel of Sweden. She has an excellent background in both online and physical shops and I am convinced that she will contribute with valuable competence for the company’s continued growth. It’s going to be exciting to take Rapunzel of Sweden to the next stage of development together with Sofia. I look forward to being able to fully focus on my role as Rapunzel’s founder and visionary in the Board of Directors and on a daily basis developing the brand and new products together with Sofia, our employees, customers as well as business partners” said founder, CEO and Board of Director member Ida Backlund.    

“I have followed the progress of Rapunzel of Sweden and Ida Backlund’s journey for several years and am impressed with the company’s development. My goal is, together with Ida and the other employees, to take the company into further expansion” said Sofia Bertills. 

“By recruiting Sofia Bertills we ensure additional important steps are taken to get Rapunzel of Sweden to the next level” said Chairman of the Board Arthur Engel. 

Sofia Bertills starts her role as CEO this summer 2015 and will also have a position on the Board of Directors. 

For further information on Rapunzel of Sweden, Please contact:

Ida Backlund +46 90 70 60 70

ida@rapunzelofsweden.com

Rapunzel of Sweden is one of the Nordics leading hair extensions companies operating mainly on the internet with customers in more than 60 different countries. The company uses its own brand, Rapunzel® and delivers hair extensions, wigs and hair care to hundreds of thousands of people all over the world. Apart from the large online business with it’s head office in the city of Umeå (Northern Sweden) Rapunzel of Sweden also has established the Rapunzel® Store Concept, and the foundation Rapunzel vs Cancer.

About Us

Rapunzel of Sweden is one of the Nordics leading hair extensions companies operating mainly on the internet with customers in more than 60 different countries. The company uses its own brand, Rapunzel® and delivers hair extensions, wigs and hair care to hundreds of thousands of people all over the world. Apart from the large online business with it’s head office in the city of Umeå (Northern Sweden) Rapunzel of Sweden also has established the Rapunzel® Store Concept, and the foundation Rapunzel vs Cancer.

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I have followed the progress of Rapunzel of Sweden and Ida Backlund’s journey for several years and am impressed with the company’s development. My goal is, together with Ida and the other employees, to take the company into further expansion.
Sofia Bertills CEO