IFEX 2012 : Rational’s SelfCookingCenter whitefficiency combi steamer wins another award

Win follows awards from, amongst others, NRA, Intergastra and Host.

The new Rational SelfCookingCenter®whitefficiency®has won the IFEX 2012 best product award. It is the latest in a series of international awards for Rational’s latest combi steamer, including the Kitchen Innovations Award 2012, National Restaurant Association, USA; Green Band award for sustainability, Intergastra, Stuttgart (February 2012); and both the Gold Innovation Award and the Green Excellence Award at HOST 2011, Milan.

IFEX, which was held in King’s Hall, Belfast, 24-26 April, is Northern Ireland’s biggest catering exhibition. Rational distributor Stephens Catering accepted the award at the Show.   Stephens’ managing director Paul Caves said, “It’s great when a new piece of catering technology gives real, practical benefits to the customer – and that’s exactly what the new SelfCookingCenter whitefficiency does.  It’s faster, offers a bigger capacity and delivers the best ever cooking results.  We are delighted to be working with Rational and to accept the award on their behalf.” 

Meanwhile the chair of the judges, Michael Deane of Deane Restaurants, commented on the competitive nature of the IFEX awards saying, “At IFEX, where there's thousands of new products and business solutions all under one roof, the Product of the Show awards are extremely valuable.”

Rational’s new combi oven has been hailed as a “quantum leap forward” in terms of efficiency, output and cooking quality.   The SelfCookingCenter whitefficiency combines two new technologies, HiDensityControl®and Efficient LevelControl®, with the established SelfCooking Control®and the recently launched CareControl®. It also features an entirely new control panel. Collectively they deliver a groundbreaking combi that is faster, more efficient, easier to use and more sustainable. It has up to 30% more capacity, cuts energy consumption by up to 20% and reduces production times by up to 30% compared to previous models.

Paul Caves of Stephens Catering accepted the Award from Arlene Foster, MLA Minister of Enterprise, Trade & Investment, and Michael Deane of Deane Restaurants.

For information and brochures, or to arrange to come to a free SelfCookingCenter® whitefficiency® ‘Rational CookingLive’ seminar, contact your dealer, freephone Rational UK on 0800 389 2944 or see www.rational-UK.com. Visit the iPhone store for the Rational SCC Expert App.      

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IFEX 2012 award – May-12

Press Enquiries:

Toni Turner or Alison Haynes at The Publicity Works: 01263 761000; Email: rational@publicityworks.biz

For more news about Rational visit the press office at www.publicityworks.biz

Jenny Hegarty at Rational UK: 01582 480388

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Rational invented combi-steaming in 1976. Now the company’s new SelfCookingCenter® is the world’s first commercial oven that takes over the whole cooking process, allowing the chef to get on with more important things, like creativity, presentation and quality control. The chef simply tells the oven what the food is – the SelfCookingCenter® does the rest. The oven will cook the food exactly how chef wants it, even with ‘low temperature’ cooking overnight. And it cooks up to 15% faster than conventional combi-steamers, saving time and money.

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