The Reading Eggs program (ReadingEggs.com) was developed by a highly experienced team of teachers, educational writers, animators and web developers. The Reading Eggs program focuses on a core reading curriculum of skills and strategies essential for sustained reading success and is suitable for children aged 3+ who are learning to read. Reading Eggs is a division of Blake eLearning, which specializes in creating high quality literacy products for schools and educators throughout the world. Blake eLearning is based in Australia and its educational books are successful in all major English speaking markets. The company is a recognized leader in creating innovative, exciting programs that both teachers and children enjoy using.