Realfiction and LEGO initiates test project with DeepFrame, the world's largest mixed reality display

Realfiction Holding AB (”Realfiction”) announces that the company has installed one of its DeepFrame mixed reality displays at the LEGO headquarters in Billund, Denmark. LEGO will, during a two-week period, evaluate the patent pending DeepFrame platform, which enables mixed reality (MR) experiences without special glasses. The project is partly financed by the Danish Market Development Fund that supports innovative companies.

The first DeepFrame product on the market, that was recently awarded the ”CES 2018 Innovation Awards Honoree” title, is the world's largest mixed reality display. It could for example make it possible to experience human-sized LEGO characters that interact with physical objects. Realfiction is aiming at implementing DeepFrame in amusement parks, visitor centres, museums, showrooms and experiential retail. It is also possible to use the DeepFrame platform in significantly smaller, mobile phone-sized applications. 

– This project is an important acknowledgement of our patent pending DeepFrame platform. The project offers a unique possibility to collaborate with LEGO, and get some valuable feedback from a company that stimulates creativity and learning in children, adolescents and adults all over the world, says Realfiction's CEO Clas Dyrholm. 

Clas Dyrholm emphasises that the main purpose of the project is to contribute to the development of the DeepFrame technology as well as the company's experience platform. 

– LEGO will evaluate DeepFrame together with important target groups such as children and adolescents. They will then share the information they have gathered with us, in order for us to improve and evolve the market-ready products. This will give us important insights for our further development of the platform, including the possibility for the end-consumer to easily create powerful 3D content, says Clas Dyrholm.

The project is partly financed by a grant of DKK 1,37 million by the Danish Market Development Fund that supports innovative companies. Realfiction received this grant in 2017 to further test and develop the DeepFrame platform through different initiatives. The final initiatives are completed by the summer of 2018.

A video showing the DeepFrame display at the LEGO headquarters can be reached via the following link:

For more information about Realfiction Holding AB, please contact: 

Clas Dyrholm, founder and CEO 

Telephone: +45 25 22 32 81 


Certified Adviser  

Sedermera Fondkommission is the company's Certified Adviser.

This information is information that Realfiction Holding AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on February 28th, 2018.

About Realfiction Holding AB

Founded in Denmark in 2008, Realfiction is a leading mixed-reality solutions company, a market estimated to reach USD 80 billion by 2025. The company’s first product, Dreamoc, has been sold in over 10.000 units. DeepFrame, a new patent-pending product platform available as mixed-reality displays in larger and smaller formats, was made available to customers in September 2017. DeepFrame enables a wide range of new application areas for companies within entertainment, manufacturing and retail. The platform is also being developed for innovative consumer products. For easy access to Realfiction’s products, the company provides complete solutions that can be purchased, rented or leased in collaboration with a global network of distributors and content creators. Realfiction Holding AB’s share is publicly traded on Nasdaq Stockholm First North under the symbol “REALFI”. The share’s ISIN code is SE0009920994.




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