Europe: Internet and Mail Order Pharmacy Market Growing Rapidly says New Report
The report ‘Mail Order and Internet Pharmacy in Europe: Sharing the Multi-Channel Experience’ explores the progress of mail order and Internet pharmacy inEuropeand the emerging multi-channel phenomenon in theUSA
The 140 page report states that the Internet and mail order pharmacy channel is breaking through as a rapidly growing, new and challenging retail channel in Germany, the United Kingdom, Switzerland, the Netherlands, parts of the Nordic Region and Poland.
The integration of PCs, notebooks and mobile app technologies into traditional pharmacy retailing to capture the multi-channel shopping audience is an emerging trend in the USA. According toWalgreens, America’s largest pharmacy chain, multi-channel shoppers are estimated to be three times more valuable than a single-channel shopper and so the company is evolving technology based strategies to capture this valuable audience.
In Europe a number of major retail groups are combining traditional pharmacy with Internet pharmacy and online medical consultation services to capture specific target audiences seeking confidentiality, convenience and low prices. In Austria and Germany druggist chains are partnering with online pharmacies in order to capture a share of the healthcare sector which until now have been the exclusive province of pharmacies.
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