RDO Kitchens and Appliances launches cutting-edge Stoneham kitchen studio
Four years in planning, five months of relocation, a complete rebuild, an entire rebrand 10,000 emails and 35,000 leaflets later, RDO Kitchens and Appliances, has launched its much-awaited Stoneham Kitchen Studio in Reigate, Surrey.
“We’ve taken the business, turned it upside down and inside out, and we’re remarkably proud of what we’ve achieved,” says Roger Sargant, Senior Partner of RDO Kitchens & Appliances.
Situated on Bancroft Road in Reigate, the new look store features a brand new Kitchen Design Studio with stunning Stoneham displays. A combination of Stoneham’s Avant Garde in-frame collection and its Heritage framed collection shows a diverse mix of sleek, modern kitchens alongside classic designs. The ranges include: Edwardian, Darwin, Mode, Infinity, Knole, Strata and Fahrenheit, in a spectacular selection of new colours and finishes from Charcoal Gloss Anthracite Oak to Aubergine, Dove Grey and Cashmere. The kitchens incorporate a dazzling array of the most up to date design ideas, lighting concepts and prestigious appliance brands including Miele, Neff, Siemens, AEG, Bosch, Fisher Paykel and Gaggenau.
Established in 1952 by Ken Sargant, RDO has built a name for itself as a highly successful kitchen appliance business, run by Ken’s son, Roger. Today, following four years of planning and a major rebuild, it is home to bespoke kitchen brand Stoneham, with third-generation Sargant, April, taking up the role as RDO Kitchen Studio’s Senior Designer:
“We wanted to show people much more than a collection of kitchen units and appliances,” says April. “We’ve created a highly interactive and engaging showroom, with plenty of room for design consultations, cooking demonstrations, even pop-up restaurants!”
On why they chose to stock Stoneham kitchens exclusively, John Aylott, Consultant on the project explains: “Stoneham not only provides us the luxury brand right for our clientele, it offers us the choice of cutting-edge modern designs alongside more traditional kitchens, all under one roof.”
The showroom opened to the public on Saturday 25th October to high acclaim. RDO Kitchens and Appliances is already up for the Reigate and Banstead Business of the Year Award.
Adrian Stoneham, MD of Stoneham Kitchens comments: “We’re delighted to welcome RDO Kitchen Studio to our network of appointed kitchen centres. Our designers have worked closely with the RDO team to come up with a spectacular showroom - now we can’t wait to work with them on some new kitchen projects!”
Stoneham Kitchens Steve Lipscombe
www.stoneham-kitchens.co.uk RONIN Marketing
44 (0) 20 3326 5040
Founded in 1864, Stoneham plc. specialises in stylish, bespoke kitchens and quality furniture making. In its fifth generation of family-ownership, Stoneham Kitchens is built on nearly 150 years of dedication to superior craftsmanship. Contemporary design is met with state-of-the art engineering to create classic kitchens of exquisite high-tech functionality and style.
Every kitchen is built to order and manufactured at Stoneham’s modern workshops in Sidcup, Kent. Equipped with the latest CNC machinery, paint and curved door plants, Stoneham’s craftsmen combine their knowledge and skills with the latest engineering techniques and technology to turn natural materials – wood, stone, marble, granite and recycled glass - into timeless kitchens.
Renowned for dependable, lifetime quality Stoneham Kitchens has been at the forefront of Kitchen innovation since the 1950s. Distinguished by holding The Royal Warrant to HM The Queen.
Kitchens start from £20,000 and there are over 30 different collections in its traditional Heritage and contemporary Avant Garde ranges.