Stoneham rolls out new ranges to retailers across the UK
Following the publication of a new ‘Innovations’ brochure, showcasing its entry-level kitchen, Stoneham Kitchens has completed a national launch programme with its network of appointed kitchen centres. Stoneham Kitchen retailers across England, Scotland and Wales were given an insight into design and technology trends behind the new ranges, which have been created in response to a rise in customer demand for minimalist kitchens with clean lines and sleek features at a more affordable prices.
“Stoneham customers rely on their local Stoneham kitchen centre for the best possible design advice and these sessions gave our retailers a chance to get a real feel for the new 2015-2016 product catalogue,” explains Howard Stoneham, Sales Director at Stoneham Kitchens. “We covered the new technical refinements of the lower priced ranges in the Innovations brochure, and discussed the latest design trends, such as sleek, streamlined kitchens in modern colour schemes, like grey and cream.”
75 representatives from the dealerships attended the launch sessions, which were held in three locations: Scotland, Milton Keynes for retailers across Northern England and the Midlands, and the Stoneham factory and showroom in South East London for kitchen centres based in the South.
“We were delighted to be able to use the Blum UK office in Milton Keynes and demonstrate the Blum Legrabox, the latest box drawer system, available in all the new Stoneham ranges,” explains Eddie Chu, Commercial Manager at Stoneham Kitchens. “The Legrabox has increased weight drawer capacity, at the same time as providing a slimmer profile and incredibly smooth running action.”
The kitchen centres were given an introduction to the new Stoneham ranges, such as Fahrenheit and Darwin, with demonstrations in the showrooms, and through technical drawings of the wider ranges on offer. Marketing collateral, including the new brochures, and PR support were also provided for the Stoneham network.
“We had a great turnout to the sessions, and the designers from our appointed kitchen centres gave us some excellent feedback,” says John Hancock, Retail Sales Manager. “They love the distinctive styling of the new Stoneham kitchens, and think we’ve created something really exciting. We’re looking forward to seeing how they get creative with the ranges from the Innovations brochure in their showrooms!”
The Innovations brochure is available here: http://www.stoneham-kitchens.co.uk/e-contemporary-brochure.htm
Stoneham Kitchens Steve Lipscombe
www.stoneham-kitchens.co.uk RONIN Marketing
44 (0) 20 3326 5040
Founded in 1864, Stoneham plc. specialises in stylish, bespoke kitchens and quality furniture making. In its fifth generation of family-ownership, Stoneham Kitchens is built on nearly 150 years of dedication to superior craftsmanship. Contemporary design is met with state-of-the art engineering to create classic kitchens of exquisite high-tech functionality and style.
Every kitchen is built to order and manufactured at Stoneham’s modern workshops in Sidcup, Kent. Equipped with the latest CNC machinery, paint and curved door plants, Stoneham’s craftsmen combine their knowledge and skills with the latest engineering techniques and technology to turn natural materials – wood, stone, marble, granite and recycled glass - into timeless kitchens.
Renowned for dependable, lifetime quality Stoneham Kitchens has been at the forefront of Kitchen innovation since the 1950s. Distinguished by holding The Royal Warrant to HM The Queen.
Kitchens start from £20,000 and there are over 30 different collections in its traditional Heritage and contemporary Avant Garde ranges.