HereIsTV.com, Launched by DISH Network Vet Bruce Eisen, Provides Daily TV Show Recommendations to Help Viewers Discover Television Programming
Tens of Millions of PayTV Customers Can Program DVRs from HereIsTV.com on Computers and Mobile Devices
HereIsTV Signs Innovative Ad Package With Random Media
HereIsTV announced today its launch of the Web's first service dedicated to providing editorially-curated TV viewing recommendations. HereIsTV provides a daily directory of eclectic, handpicked – and often un-promoted –content available on TV each night as well as the evening’s premiere and finale episodes.
HereIsTV makes it easy for users to record this programming to their DVRs by integrating its recommendation service with Comcast, DirecTV and DISH Network. These customers – encompassing over half of U.S. TV households – can, with just two clicks, program their DVRs to record HereIsTV's recommendations from their computers, Smartphones or tablets.
"The key differentiator in our service is the human element," said Bruce Eisen, founder and CEO of HereIsTV. "HereIsTV is not based on an algorithm or simply telling you what your friends are watching. Our editorial team is thinking about each show or movie, and making decisions as to what is included each night."
In addition to the evening's broadcast and cable programming, HereIsTV also features content from the major online networks, including Netflix, Amazon, Hulu, Crackle and AOL. Using HereIsTV's "Watch Now" function, users can immediately start watching the content from the online providers without navigating away from the HereIsTV website.
Realizing the growing importance of VOD content, HereIsTV also launched HereIsVOD, a guide to the week's new VOD movies. HereIsVOD provides a synopsis of each film, its cast, director, a video preview and a digest of the film's reviews. There is also a separate, weekly HereIsVOD newsletter so users can receive the HereIsVOD information delivered directly to their inbox every Tuesday morning.
In addition to its editorial selections, HereIsTV and HereIsVOD also provide a unique advertising platform for programmers to reach highly engaged entertainment fans.
Eric Doctorow, CEO and founder of Random Media said, "As a distributor of content across multiple platforms, we use HereIsTV and HereIsVOD to communicate with a very desirable demographic. Not having the name recognition of the major studio films, we have found that the more that people know about our films, the greater the viewing of our films. The HereIsTV platform allows us to provide that expanded information to a key user base.”
"With over five hundred television channels and counting, nobody has the time to find all of the great movies and shows available on TV," added Eisen. “I thought, ‘Can't somebody just send me an email of the good stuff that's on TV every night?’ Well, as it turns out nobody was doing that – so we did it.”
HereIsTV is devoted to providing an easy and efficient means for its users to discover engaging TV content, whether in or out of their homes via computers and mobile devices. Users can access HereIsTV via its daily email newsletter, Facebook page or Twitter feed. And, HereIsTV provides its users with all the features they need in order to decide if they want to watch a particular TV show or movie. These include a synopsis of the series (as opposed to the episodes), video previews, a digest of the reviews of TV shows so that users can easily see what the critics are saying, and interviews with TV stars and creators such as Tony Denison from ‘Major Crimes,’ Diane Kruger of “The Bridge” and Guillermo del Toro, creator of "The Strain." Additionally, the service highlights note-worthy guests and performers on the evening’s talk shows.
Eisen was formerly Vice President Online Content Development & Strategy for DISH Network, where he was responsible for the company’s on-demand, online and Internet-based initiatives. Eisen launched DISH’s TV Everywhere offering, making programming available to its subscribers on a variety of devices, including computers, tablets and Smartphones.
About Random Media
Random Media (www.RandomMedia.com), founded by veteran Fox and Paramount home entertainment executive Eric Doctorow, is a multi-platform content company that acquires and distributes motion pictures and other specialty content on a worldwide basis via theatrical, home video, television and digital platforms. Random Media is distributed in the U.S. and Canada by Cinedigm. Random Media's library includes acclaimed films such as ‘The Motel Life,’ ‘Escape From Tomorrow,’ and ‘For Those in Peril.’
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