Rough Guides viral advergame Rough Roads hits top of the chart

A quirky little driving game developed for Rough Guides by Koko Digital has just hit the top of the worldwide Advergames chart ( Rough Roads, which was developed to promote the second edition of Rough Guides’ bestselling book Make the Most of Your Time on Earth, has been played over 1.8 million times to date, having launched just two weeks ago.