Rovio passes the mic to De La Soul for Angry Birds Action!

Hip hop pioneers create new track “Action” for special update of Rovio’s pinball-inspired arcade smasher

Two legends are coming together – and getting into the Action! Longtime hip hop innovators De La Soul have teamed up with the creators of the worldwide Angry Birds phenomenon for a massive update to Angry Birds Action!, the hit game released by Rovio in April in connection to The Angry Birds Movie.

The Big Pig Update to Angry Birds Action! treats players to new De La Soul track “Action,” specially composed by the group for the game. The update also brings a one-week event hosted by the hip hop pioneers in their birdified form, granting all players unlimited energy as a special power. “Action” marks the first time De La Soul have created music specially for a game.

Additionally, the Big Pig Update adds 90 completely new levels and unlocks Piggy Island for all players. Previously, the Piggy Island area in the game could only be unlocked by going to see The Angry Birds Movie in theaters.

“We are thrilled to be collaborating with all-time hip hop greats De La Soul to bring fun new content to Angry Birds Action!” says Miika Tams, Rovio’s VP Games. “In this major update we also wanted to thank fans for making The Angry Birds Movie a No. 1 hit in 52 countries, so we thought it was a great time to unlock Piggy Island for everyone.”

“We are fans of the game, so we were very happy to be involved,” adds Pos of De La Soul.

De La Soul’s “Action” comes out ahead of the August 26 release of And the Anonymous Nobody , the group’s first full-length album in 11 years.

Check out the Big Pig Update trailer here .

Media assets can be found here

Rovio Entertainment Media Contact:

Joseph Knowles, Rovio PR Manager

joseph.knowles@rovio.com

+358 50 392 6317

B/HI on behalf of Rovio Entertainment:

Eric Wein

+1 310 923-2791

eric_wein@bhimpact.com

De La Soul Media Contact:

Tony Ferguson

+1 310 882 3309

Tf.genius@gmail.com

About Rovio

Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds™, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time, it is a renowned entertainment brand that has branched out into animation, licensing and more.  The Angry Birds Movie  is out now around the world. www.rovio.com

About Us

Rovio Entertainment Corporation is a Finnish, games-first entertainment company, that creates, develops and publishes mobile games and acts as a brand licensor in various entertainment and consumer product categories. The Company is best known for the global Angry Birds brand, which started from a popular mobile game in 2009. Today, the Company offers multiple mobile games, has produced The Angry Birds Movie, which opened number one in theatres in 50 countries, and licenses the Angry Birds brand to consumer products and other entertainment content.

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