Rovio to create licensing program for Toonbox Animation’s Kit^n^Kate

Angry Birds creator takes on new IP for consumer products business as Toonbox plans 72 new episodes of preschooler educational series

Toonbox Animation is partnering with Rovio Entertainment to create a comprehensive consumer products licensing program for Kit^n^Kate, Toonbox’s educational short-form animated series for preschoolers. Kit^n^Kate, which airs terrestrially and on Rovio’s own ToonsTV VOD platform, has also been extended for two full seasons, or 72 additional episodes – which makes 104 episodes in total that will be available by the end of 2018.

In addition to showing Kit^n^Kate on ToonsTV, since last March Rovio has acted as the property’s master publishing licensee through Rovio’s book publishing arm Kaiken Publishing. As part of a deepening cooperation with Toonbox, Rovio will now also act as Kit^n^Kate’s master licensee globally (excepting Russia and China) across a wide range of consumer product categories, including clothing and toys, and develop a licensing program that builds on and enhances the highly imaginative Kit^n^Kate storyworld.

Kit^n^Kate will be the first IP outside of the Angry Birds universe in Rovio’s consumer products portfolio.

“Through Kaiken Publishing and ToonsTV, we have already gained valuable experience working with the Kit^n^Kate brand, and it was the logical next step to expand our cooperation with Toonbox to consumer products licensing,” says Alex Lambeek, Rovio’s Chief Commercial Officer. “The Kit^n^Kate series has steadily built up a loyal fanbase around the world, and we see healthy demand for high-quality, meaningful products that can contribute to Kit^n^Kate’s playful, teaching mission.”

“Kit^n^Kate has a timeless quality and – as we have seen with the show’s performance on ToonsTV and other digital and terrestrial broadcasts – proven appeal in many different countries,” says Pavel Muntyan, CEO of Toonbox Animation. “We felt that Rovio, with its franchising expertise, long-term outlook and global network, was a natural partner to work with as we commit to raising the profile of the franchise and building a new fixture of children’s television.”

In the animated series Kit^n^Kate, the two small eponymous kittens love their toy box. As soon as they hop inside, magic happens: Imagination transforms their room into a blueberry island, race track or a medieval castle. Every time, the kitties create a whole new world with amazing discoveries, surprises and not-so-easy-to-solve dilemmas.

The creative team behind Kit^n^Kate brings together accomplished veterans of animation and entertainment such as Mike de Seve (Angry Birds Toons, Kablam!, Over the Hedge), Susan Kim (Pocoyo, Arthur, Are You Afraid of the Dark?), Jymn Magon (Duck Tales, Adventures of the Gummi Bears, Quack Pack, A Goofy Movie) and Michael Mennies (The Fixies, Kikoriki).

Distributed by Ankama Group, Kit^n^Kate airs terrestrially in Russia, South Korea, Australia, New Zealand, Poland, Czech Republic, Hungary, Romania, Lithuania, Estonia, Middle East, the Netherlands, Finland and Portugal, with more European markets coming soon. The show also airs worldwide via Rovio’s ToonsTV VOD platform. ToonsTV is available as a standalone app on smartphones and tablets, on various smart TV systems including Apple TV, and as an in-game channel in Rovio’s games.

More information:

For Rovio: Joseph Knowles, Senior Writer & PR Manager, joseph.knowles@rovio.com, +358 50 392 6317

For Toonbox: Yaroslav Polyanskiy, Licensing and Sales Director, yaro@toonbox.info, +358 44 356 3769

About Rovio

Rovio Entertainment Ltd., based in Espoo, Finland, is the creator of Angry BirdsTM, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded series of games of all time, it is a renowned entertainment brand that has branched out into animation, licensing and more. The Angry Birds Movie was released in May 2016. www.rovio.com

About Toonbox

Toonbox Animation is an animation studio based in Cyprus that has produced more than 260 animation episodes, with more than 12 hours of high-quality animation content recognized around the world for its creativity and production excellence. Today the company’s portfolio contains a number of animation shows at various stages of production. The major series are Qumi-Qumi, Kit^n^Kate, Mr. Freeman and Shaman’s Quest. 

About Us

Rovio Entertainment Corporation is a Finnish, games-first entertainment company, that creates, develops and publishes mobile games and acts as a brand licensor in various entertainment and consumer product categories. The Company is best known for the global Angry Birds brand, which started from a popular mobile game in 2009. Today, the Company offers multiple mobile games, has produced The Angry Birds Movie, which opened number one in theatres in 50 countries, and licenses the Angry Birds brand to consumer products and other entertainment content.

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