Angry Birds teach English as Rovio and papagei.com launch new program for language learning
Video language platform papagei.com and Rovio Entertainment have teamed up to provide English language learners with interactive video courses led by Red, Chuck and the rest of the gang from the Angry Birds universe.
With video content based on the Angry Birds Toons animated series, the courses are tailored for learners age 8 and above, and are available now in Germany, Brazil, Mexico, Russia and Poland. Students watch videos with bilingual subtitles and matching exercises on vocabulary, grammar and pronunciation, motivating kids to learn English in a playful context outside of school.
In Germany, Angry Birds courses are also available to learn German in an Arabic-language environment, to help newly arrived refugee children and young people from the Middle East learn the language of their new home. As a globally recognized brand, Angry Birds is something that will be familiar to young immigrants in new surroundings, and can help them connect with their new peers.
“The combination of Rovio’s brand and content and papagei’s video learning technology results in modern language learning courses that match the environment of young digital natives,” says Dr. Michaela Meier, CEO at papagei.com. “The Angry Birds clips are short, entertaining and at just the right language level for young learners. In addition to our product line with CNN International for adults, with Rovio we now have a strong partner for our younger users.”
“Engaging with the imagination is a key to learning, and Angry Birds is a great property for doing just that,” says Alex Lambeek, Rovio’s Chief Commercial Officer. “The partnership with papagei.com brings us together with a great digital brand, and we are delighted to be able to help support the aspirations of young language learners.”
Joseph Knowles, Rovio PR Manager
+358 50 392 6317
Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds™, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time, it is a renowned entertainment brand that has branched out into animation, licensing and more. The Angry Birds Movie is slated for release in May 2016. www.rovio.com
papagei.com is the only online video language learning platform worldwide that turns the latest original videos by international media houses such as CNN, Turner Media, WOBI, AFP, ZDF Enterprise and The New York Times into language learning videos. Users benefit from motivating and efficient video courses that are offered in three different types: self-study course, blended learning, or with an online coach.
For this very reason, papagei.com is a successful language learning provider for major corporations such as DSV Global Transport and Logistics. The Hannover-based international company has already been awarded several prizes for its unique language learning solutions. Apart from the Comenius Award, papagei.com received among others the International E-Learning Award, the Worlddidac Award and the German educational media prize “digita”. In July 2013, papagei.com was certified by the German TÜV. As official partner of the IQ network in Lower Saxony, papagei.com has been offering online German courses for immigrants and German courses in an Arabic learning environment for refugees. In a close cooperation with CNN, papagei.com also provides learning solutions for Business English. These can be tested for free and without obligation on www.cnnlearnenglish.com .