Halfords and Salmon make the shortlist at the 2012 Oracle Retail Week Awards

Salmon, specialists in delivering eCommerce solutions today announced that Halfords have been shortlisted in the highly sought after category – Brandbank Multichannel Retailer of the Year, at the 2012 Oracle Retail Week Awards.

It looks to be a fiercely fought category this year, with competition from other retail giants including, Argos (also a Salmon customer), Debenhams, House of Fraser, John Lewis, New Look and Tesco.

Halfords have a strong multi-channel offer, combining store, online, mobile and apps to deliver a compelling customer experience. They provide an excellent case study in how to ensure different channels perfectly complement each other.

Sue Pratt, Head of Marketing at Salmon said, “Halfords and Salmon have worked together to develop their multi-channel proposition over the past few years.  We are delighted that this work has been recognised by the judges.”

Other Salmon customers also shortlisted at the awards include, Homebase, Boots, Pets at Home, Lloydspharmacy and Kiddicare – Good luck to all.

The winners will be announced on the 15thMarch 2012, at the Grosvenor House Hotel, in the heart of Mayfair.  More information on the awards can be found here .

Liberty Hutchinson
Marketing Executive
lhutchinson@salmon.com
+44 (0)1923 320004

Founded 23 years ago, Salmon is a highly innovative global systems integrator, with an 'on-time, on-budget' approach to the design, development, implementation and management of complex commerce based projects.  Salmon's services are increasingly embraced by the leading names in retail, insurance and the retail finance markets. Customers like Swiss Re , Argos, Novae , Pets at Home , Boots and Halfords continue to return to Salmon for its ability to build and integrate business-led systems that add measurable competitive value to their day-to-day operations and to their bottom line. They’ve come to trust Salmon to quickly understand their business needs, create realistic development schedules, and efficiently deliver solutions to plan – all based around an ethos and guarantee that removes virtually all risk from successful project roll-outs. Which is why Salmon, through its offices in the United Kingdom, United States, Australia and China, is able to ensure projects finish on schedule and deliver all the competitive, operational and financial advantages expected of them.

Salmon is headquartered in Watford, Hertfordshire.  For more details about Salmon visit www.salmon.com

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About Us

Salmon is a highly innovative eCommerce digital agency, whose commitment to on-time, on-budget project delivery is increasingly embraced by the leading names in retail, wholesale and manufacturing. Major brands turn to Salmon for its ability to define and implement winning strategies to deliver and exploit enterprise level eCommerce, multichannel operations and digital marketing solutions. Salmon quickly understands the business vision, creates realistic project plans and efficiently delivers solutions to plan; based around a management process that removes risk from successful project roll-outs. Customers include Akzo Nobel, Argos, Audi UK, DFS, Game, Halfords, Kiddicare, Morrisons, Premier Farnell, Sainsbury's and Selfridges. For more details visit www.salmon.com