WHOYOUARE in collaboration with Icona Pop

When the Swedish DJ and pop duo Icona Pop release their new video of the song "Emergency" this Wednesday, this is in collaboration with WHOYOUARE. The collaboration is a part of the global launch of WYA Holding's platform WHOYOUARE. 

On Wednesday Icona Pop release their new video of the song "Emergency". Bea Åkerlund, the founder of WYA Holding and WHOYOUARE, was the Creative Director of the video and also the responsible stylist. The video shows Icona Pop dressed in garments designed by the London-based fashion brand KTZ, one of the most acclaimed fashion brands right now. All the garments shown in the video can be bought at WHOYOUARE.COM.

Part of the global launch

The project will be marketed through several different channels. For example, Icona Pop will be highlighting the collaboration in their various social media channels that have a following of approximately 2.7 million people worldwide.

Collaboration with artists is an important part in our marketing strategy. Together with Icona Pop, we have the possibility to effectively reach what is for us a large and important target group. Previously, we have collaborated with the Swedish artist Laleh and we have more exciting projects with other artists on the go. This type of collaboration is not greatly different from case to case, but the common purpose is to increase traffic to the platform WHOYOUARE”, says Tori Skoglund, CEO of WYA Holding.

You can view the video at www.whoyouare.com.

About Icona Pop

Icona Pop was established in Stockholm in 2009 by Caroline Hjelt and Aino Jawo. The band has enjoyed great international success, not least in the USA, where they are one of three Swedish artists who have gone platinum (with the single "I love it").

For more information, visit WYA Holding's website wyaholding.com or contact:
Tori Skoglund, CEO WYA Holding AB (publ)       
tori@whoyouare.com                                     
Tel: 08-555 408 00 / 0708 17 49 39 

This is WYA Holding AB
WYA Holding was founded in 2013 with the goal that through the platform WHOYOUARE connect designers and creators with stylists, creative directors and end customers all over the world. Our vision is for the platform WHOYOUARE to be the first choice for fashion designers, both established designers and fresh talents, to meet, share experiences and do business. The share card name is WYA B. Remium is the Certified Advisor for WYA Holding AB. At wyaholding.com you may download the complete description of the company.

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Collaboration with artists is an important part in our marketing strategy. Together with Icona Pop, we have the possibility to effectively reach what is for us a large and important target group. Previously, we have collaborated with the Swedish artist Laleh and we have more exciting projects with other artists on the go. This type of collaboration is not greatly different from case to case, but the common purpose is to increase traffic to the platform WHOYOUARE
Tori Skoglund, CEO of WYA Holding