SAN MANUEL CASINO ADDS CUSTOM MOBILE APPLICATION TO LIST OF NEW TECHNOLOGY ADVANCEMENTS

 

FOR IMMEDIATE RELEASE

San Manuel Indian Nation, Calif. – March 1, 2012 — Southern California’s one-stop destination for entertainment and fun, San Manuel Indian Bingo & Casino along with Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, mobile and interactive applications, and networked systems for the global gaming industry, is pleased to announce that the mobile application it created for San Manuel Indian Bingo & Casino became available today.

“More and more casino guests are using mobile applications to improve their experience, from finding information, to planning activities, to capturing memories,” said Steve Lengel, Executive Director of Operations for San Manuel Indian Bingo & Casino. “We’re excited to launch this feature-rich mobile app designed to help our guests make the most of their time on the gaming floor, in our restaurants, and amongst other amenities. It is part of a few technology enhancements to improve our overall guest experience.”

The app, which is available on the Apple iTunes® store and the Android Market®, allows users to:

  • Purchase tickets to events through Ticketmaster – right from the app.
  • Get detailed information on table games, learn about Club Serrano, the San Manuel player’s loyalty program, and find poker and slot tournaments.
  • Enjoy location-specific content and unlock offers once they are within a few miles of the property.
  • Browse menus of restaurants such as The Pines.
  • Access overhead custom GPS maps and directions from specific locations to the Casino.
  • Use the embedded smart-search bar to find content by keyword.
  • Bally Technologies, Inc. Code Red™ play-for-fun game
  • Check out San Manuel’s live Twitter feed or Facebook wall right from the app.

Aron Ezra, Vice President of Mobile at Bally Technologies, said, “With our custom mobile apps, guests can access information from anywhere, at any time. This represents a sea change in how visitors find information and interact with casinos. San Manuel Indian Bingo & Casino has been a fantastic partner in developing this mobile solution, whose great features and functionality will revolutionize the guest experience.”

The launch of the Casino’s mobile application coincides with the Casino’s website enhancements, www.sanmanuel.com as a way to use technology to improve communication and the overall guest experience. The website features a new sophisticated and interactive calendar that is fun, fresh and user friendly. It allows visitors to share events, promotions and pages with friends on Facebook, Twitter and via email. Other elements include SM Connect menu to link visitors to the hottest social media networks such as Facebook, Twitter, YouTube and much more with only one click!

Additionally the Casino is continuing email marketing and text campaigns via the San Manuel Casino Mobile Club. By signing up, guests have access to exclusive mobile offers, information and events. Through social media platforms such as Facebook, San Manuel generates user interaction by providing friends with information via text and text-to-enter opportunities. San Manuel recently added iGuide™ interactive kiosks throughout the Casino, providing guests with easy, exciting and entertaining ways to navigate through the many casino amenities and locate their favorite slot machine titles.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

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CONTACT: Sarah  Hahne, San Manuel Indian Bingo and Casino
(909) 475-1800 x4222 shahne@sanmanuel.com

About San Manuel Indian Bingo & Casino

San Manuel Indian Bingo & Casino is Southern California’s one-stop destination for entertainment and fun. Owned and operated by the San Manuel Band of Mission Indians, the casino has been providing fun and excitement since 1986, where 2011 marked the casino’s 25thAnniversary.  Located just 67 minutes from downtown Los Angeles and a short drive from LA-Ontario International Airport, guests enjoy 3,000 of the latest slots, live poker and Vegas-style blackjack, high-limit gaming, high-stakes bingo, incredible entertainment, sumptuous dining and generous player’s reward program. Since being established, players have received over $2 billion in cash, prizes and giveaways, making any visit to San Manuel an exciting and memorable experience. Follow us on Facebook:  www.facebook.com/sanmanuelcasino and Twitter:  www.twitter.com/sanmanuelcasino.  For more information on San Manuel Indian Bingo & Casino, please visit their website at www.sanmanuel.com or call 800-359-2464. 

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.  Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

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