European retailers stock SAS® to analyze sales, customer, supply chain data
Retailers worldwide single out SAS to analyze all styles of data to boost results. Among European retailers who recently invested in SAS®Analytics to improve customer satisfaction, streamline supply chain logistics and target marketing:
Schiever (France) visualizes logistics to speed supply.
Schiever, an online and bricks-and-mortar retailer based in France sports hypermarkets, supermarkets, DIY stores, clothing stores and restaurants under its banner. Shiever chose SAS®Visual Analytics to enhance the complex logistics involved in supplying its 300 plus outlets. Data visualization makes Schiever’s information more accessible and understandable at a faster pace. “The addition of SAS Visual Analytics met our expectations in terms of simplicity and usability,” said CIO Gilles Roux. “It’s a revolution in terms of loading times.”
Tape a l’Oeil (France) builds loyalty with the right offer.
Tape a l’Oeil, a French children’s ready-to-wear retailer with more than 300 bricks-and-mortar stores and an online presence, chose SAS Enterprise Guide to drive marketing research and analysis based on loyalty program data. “Our loyalty card is a source of useful information to push the most relevant offers to the right customers at the right time,” said Nathalie Debunked, HHead of Marketing Studies at Tape a l’Oeil. “Without SAS Enterprise Guide, we would not be able to target our marketing campaigns.”
Wineverse (Italy) increases satisfaction while lowering costs
Italian online wine retailer Wineverse chose SAS Visual Analytics to increase customer insights and reduce supply chain costs that result in greater customer satisfaction. “SAS helps us handle data faster which leads to speedier marketing decisions, customer profiles, and sales performance analysis,” said Maurizio Costa, CMO of Wineverse. “With SAS, we found a reliable partner.”
This is the 19th year SAS has participated in the NRF Big Show, one of the most influential retail events of the year.
To l earn more about retail analytics download EKN Report: 3rd Annual Analytics in Retail Study . Follow SAS on Twitter @SASretail and with #NRF15.
Progressive retailers prefer SAS
SAS’ powerful analytics and extensive industry experience empower retailers to anticipate customer desires and advance business objectives. SAS’ portfolio of retail and customer intelligence software is available through several different investment, deployment and growth options.
SAS retail customers include A&P, Aeropostale, Ann Taylor, AutoZone, Beall’s, Belk, Best Buy, Brooks Brothers, Cabela’s, Carrefour, Casino, Casual Male, Charming Shoppes, Chico’s FAS Inc., Coach, DSW, Eddie Bauer, Family Dollar, Foot Locker, Frito-Lay, Gander Mountain, Godiva, Hudson’s Bay Company, Kohl’s, Macy’s, Mark’s Work Wearhouse, Marks & Spencer, Nestl é , Northern Tool & Equipment, Office Depot, Overstock.com, S-Group, Sainsbury’s, Stage Stores, Staples, Tesco, Tractor Supply Company, Waitrose, Wakefern, Williams-Sonoma, Winn-Dixie and 1-800-FLOWERS.COM.
Laura Fleek Brumley
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