SAS top tech vendor in satisfaction, loyalty: IT Decision makers report
Net Promoter Score reveals IT decision makers more likely to purchase more from SAS than other tech vendors
SAS ranked at the top of the tech vendor market for customer satisfaction and loyalty in Temkin Group’s Tech Vendor NPS Benchmark, 2015. A testament to SAS’ focus on customer needs, the company also ranked number one for purchase momentum.
Temkin Group surveyed IT decision makers from more than 800 large North American firms whose annual revenues exceed $250 million. The questions probed participants’ experiences as clients of different tech vendors, with results generating Net Promoter Scores® (NPS®). Effective for measuring loyalty, the NPS calculates the likelihood that customers will recommend a company to friends and colleagues.
At nearly double the 2015 industry average of 31.8, SAS’ NPS is 57.
SAS also earned the highest ranking for purchase momentum, based on how respondents expected their 2015 spending to change from last year. Analysis predicts that IT decision makers are more likely to purchase from SAS than other vendors included in the survey.
“Our reputation is only as good as our customers’ last experience,” said Wilson Raj, global director of customer intelligence at SAS. “The data validates what we’ve always known: SAS leads the industry in customer loyalty and satisfaction. Who better should be advising customers on developing their own customer experience programs?”
SAS demonstrates its commitment to customers by investing 23 percent of its revenue into research and development. Organizations in health care, retail, banking, hotels, sports and other industries are using SAS to deliver customer experiences that boost profitability while slashing marketing costs.
SAS® Customer Intelligence is the most comprehensive marketing technology platform available today and helps companies execute customer-centered business decisions by solving critical challenges across marketing—including linking customer-centric strategies to business goals, gaining insight from big data and analytics, optimizing omni-channel customer interactions, and understanding the customer’s digital experience.
Angela Lipscomb
Angela.Lipscomb@sas.com
919-531-2525
@AngelaLipscomb
About SAS
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2015 SAS Institute Inc. All rights reserved.
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